CategoryAdvertising

Technorati has been beta testing a new CPM ad network, Technorati Media, featuring adverts from big-name companies like Honda, Sandisk, Microsoft, and Universal Pictures. Right now, they’ve been working with larger blogs, but say that they plan to open up the network to anyone (yes, even the “little guy”) in ...more

I’ve been playing around with Shopzilla publishers network for a few months now but it’s only been in the last week that I’ve had time to take it for a full run on my blogs. Today I checked my stats and am kicking myself that I didn’t take this program ...more

iamluc asks “How much traffic should you have to offer advertisements on your blog?” “When should you put advertising on your blog?” Funnily enough I’ve been asked this question four times in the last 24 hours so it’s probably a good time to answer it. Before I answer the question ...more

Tomorrow Six Apart will launch a new ad network, the acquisition of a social media agency and new ‘services’. I’ve published the full press release below but tomorrow Six Apart are going public with some major developments. The main components of the announcements today: A New Ad Network – for ...more

Here’s a piece of news that slipped through without me noticing while I was traveling last month – Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad. The announced it back ...more

In February I posted a first impression review of the Shopzilla Publisher Program. This CPC (cost per click) ad unit is similar to those used successfully by many with the Chitika program. There’s one live in action at the bottom of this post. I’ve been getting some good feedback from ...more

In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks: What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on? As soon as a blogger decides ...more

Looking for a CPM Alternative to AdSense? Will Reinhardt from Calico Monkey (RSS) shows you 12 of them in this post. Video content publishers face a unique capitalization challenge on the internet today. Sites that rely on new media for the bulk of their content are unable to earn as ...more

Chitika today have announced a new type of ad unit that I was fortunate enough to get a sneak peak of a few days ago. It’s called the Viral Branding Unit (VBU) and you can see it in action on their VBU page but it looks like this: This unit ...more