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Chitika Add Interactive Premium Listing Ads Into the Mix

Posted By Darren Rowse 16th of April 2008 Advertising, Chitika eMiniMalls 0 Comments

Here’s a piece of news that slipped through without me noticing while I was traveling last month – Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad.

The announced it back in March here and here:

“This new graphic ads service has one goal: maximize your revenue. The Chitika ad on your page will display a relevant and targeted banner/graphic ad on your page only when it makes sense – when it will earn you more revenue.

Graphic ads will pay per impression (CPM) and will be shown only when they can earn you more revenue than a CPC-based ad. Our ad targeting system will intelligently find and display relevant graphic (CPM) ads for your pages when appropriate.”

I wouldn’t mind seeing these ads in action before I pass comment on them. For me it’ll all come down to the relevancy of ads as to whether I’d opt out of this program (they are giving publishers a choice to opt out). While the ads will definitely increase revenue on pages that are not generating clicks if the ads are ugly/irrelevant then they could hurt the look and feel of the page and reader experience.

Also today I received an email from Chitika announcing another ad unit – Interactive Premium Listing ads. Here’s how they look:


These ad units are not focused upon any one specific product and Chitika say that they work best when you ‘have mostly US traffic and are looking for a Chitika ad unit that is NOT product centric!’

Once again – these ads are going to be rotated in through all publishers ad units when Chitika feel that this ad unit will pay more than regular ad units. The exception is when you opt out of the program. What is displayed in the ads seems to be dependent upon what a reader searched for in a search engine when arriving on your site – so in a sense the are still targeted/contextually relevant but to the search terms of your reader and not necessarily your content.

It’s a good concept and one to watch to see how they perform.

Not yet a Chitika Publisher? Sign Up here.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. I agree with you on this one. I’d need to see these working somewhere before I’d really say anything about them. I imagine it would help them though!

  2. That’s very unique of them, I have to say I never heard of anything like this before, ofcoarse I can’t comment on something I know nothing of but I have a feeling they’re on to something with serving a grapic ad by cpm only when it would earn you more then a cpc ad. Very very interesting let’s see where this goes. Thank’s for the tip Darren!

  3. Nothing special really, but at least visitors can see the product and decide whether to click or no.

  4. I don’t use Chitika but I will keep all this in mind if I ever do decide to use it.
    Thanks for a great post

  5. Actually Darren now that I think about it I have a question for you.
    My question is this. I have been blogging for about a year (with not much success) and I have finally found a website I am passionate about and am working really hard on.
    How do I fastrack my success so I can get more readers quicker and so I can make more money quicker.
    My blog has been going for about 1 month.
    Do I need to write a certain amount of posts per day? Should I be advertising?
    What should I be doing to fastrack my results?
    You can check out my site to see what I am doing wrong and help me its http://www.foolswealth.com

  6. Thanks for the info. I am not using chitika but was looking for a similiar option to implement in my upcoming blog. Will try it out.

  7. Thanks for sharing, I knew this on April 7 when I logged in my account but it is not available yet, still “coming soon” and I am not sure if everyone can join or selective only. Tinh

  8. Thanks for the heads up, Darren. Something like Chitika might work on a new niche blog I’m working. Good to know of another option.

  9. Hey everyone – Ryan Travis from Chitika here.

    We developed PremiumListings as a way to finally give all of you ProBlogger fans who do NOT have product-centric blogs something that will work on your site.

    So if you have a non-product blog – we now have a solution that will work for you (and it works pretty darn well from what we are seeing) ;)

    If you want to give these a shot – hit me up at ryan[at]chitika[dot]com and we’ll get you running as quickly as we can.

  10. MB Chu says: 04/18/2008 at 7:51 am

    Ryan or Darren — So I have one big site about dating and some smaller sites for finance that get good google traffic. Can I use these Chikita premium units on those sites now ?

    Your units work well on my consumer electronics sites but I have never been able to use Chikita on my finance sites which make most of my money. Does this mean that I can finally use Chikita on my finance sites now ?

    Hey Ryan, good work with those new reports.

  11. Hey MB Chu –

    Glad you’re interested, and you will be happy to know that these will work GREAT on your finance sites, dating sites.. pretty much any site.. you mention “good google traffic” and that is definitely key – you should see great results.

    Like I said in my comment above – hit me up at ryan[at]chitika[dot]com and I can help set you up with these.

    And thanks for the “cheers” on the reports (I’m very proud of them) :)

  12. Thanks for the review Darren! I received the e-mail from Chitika and found the explanation unclear. This cleared that issue up nicely. Having a niche site, I agree with you about retaining the look/feel of the page. So long as products/services stick with the theme, I’m all for it.

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