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Building an Empire around Your Blog

Posted By Darren Rowse 30th of March 2009 Miscellaneous Blog Tips 0 Comments

This is a guest post on growing your blog into a full blow website by Robby G from Shite I Like.com.

When many people get into blogging, they usually, not always, but more often than not, start by blogging about their daily life’s activities. When they see that not too many people are interested in knowing what they’re doing on a daily basis, they figure out that they need to offer some sort of incentive in order to get visitors. The incentive usually comes in some sort of advice in things they have much knowledge in. Then as they do more research on their subject and offer what they learn to their readers, their traffic grows. Now once they market some more and occasionally guest post on other blogs, many stop at just that and their blog stops growing. They make a few dollars here and there from selling ad space and from Google AdSense, but they miss the big picture.

Bigger Readership Equals More Opportunity

When you have a high number of returning visitors, you most likely have a high number of comments as well, and in effect, a high number of interested people who trust your judgement. This is what every product marketer looks to accomplish with his product. They try to get their company name to have a following of people that stick to the company’s latest products. So now that you have that, what should you do with it? You need to expand. You must constantly be looking to innovate your blog. For example, as my blog grew, I incorporated a new way to get my readers to feel more connected with me. I have created a ‘Question’ section in my blog, which allows readers to directly ask me questions on dating advice, which I answer in post format. This lures more readers because it shows that there is a growing trust in my judgement. And there’s money to be made from that trust. I’m not saying that you should try to exploit your readers, but just the opposite, give them what they want.

Transforming Your Blog into a Website

Many bloggers get stuck on just offering their readers posts when they could expand into offering them products as well. I offer my readers a free ebook, but that’s just the beginning. If they find my ebook interesting, I plan to create a soft-cover book, which I will obviously sell for a certain price. Also, I have plans to offer them products that closely tie-in to my blog, such as custom made shirts, baseball caps, belt-buckles, etc. Making sure your blog has a designed logo is very important in growing your blog into a product line, because as you grow your blog into an empire of a website, you want your logo to be known and, in turn, be worth money. That is only one of many ways you can push the focus of your blog to something greater. There are many different goods and services you can offer your readers. For example, Chris Garrett offers consulting services for bloggers, some offer spots in dating bootcamps, others offer anything from clothes to wristwatches. It is important to produce and sell goods and services that are relevant to your niche and sell things that your readers will fully believe that you yourself are either a professional in, or if it’s a product, they must believe that you in fact use the very product you are advertising.

The Importance of a Logo

I’ve seen thousands of blogs out there, some successful, others not so much, and what I was shocked to see was that many bloggers didn’t even have a proper looking logo. They either kept the ones that came with their free WordPress theme or they just had some bold and boring looking block letters representing their blog title. You have to view your logo as the face of your blog. It’s not only important in making your blog look professional and presentable, but if you ever develop a product-line as I’ve outlined above, you will need to stamp it with a logo that people would want to see on their product. It’s best to create a logo that is simple, very easy to remember, while having an original design that is relevant to your blog topic.

Sky’s the Limit

When I analyze my blog, I constantly try to develop new ways I can monetize it that goes past just the basic ways of pay-per-click advertisements and even past selling affiliate products. I attempt to figure out ways not to sell someone else’s product, but instead create enough buzz around my blog’s name to eventually make it something known by people from around the world that is not only mentioned within the blogosphere but by everyone everywhere. This includes many difficult tasks, but since starting and maintaining a blog doesn’t cost as much money as to develop a new product and blindly throw it out there for the public, you have the ability, through perseverance and hard work, to create a market for your product from nothing but your blog. Then once that market is there, all you need to do is invest some money into the product, but the return is guaranteed, because you already have yourself that developed fanbase.

In conclusion, you shouldn’t view your blog as just a little journal you keep on a daily basis, but you must look at it as an empire that you must continue expanding and building. Once that readership is there, you should keep innovating and offering your readers newly developed products that are consistent with your niche.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Here is a link to the post about the MarijuanaReviews.com hoodies that I mentioned above and arrived today.


    They were a little expensive but worth it imo.


  2. Thank so much for this great post. Many new bloggers don’t seem to get the importance and benefit of monetizing their blog. These are some excellent tips. thank you!

  3. What a great write up! I know that my blog is unique, but I am still always looking for ways to improve it. Right now I am focusing on different ways of “getting the word out” so to speak, because it is new. Thanks!

  4. Bigger readership does equal more opportunities.
    I have personally found that
    Now that my blog is getting bigger I get free tshirts in the mail
    What an opportunity :S
    Well not much of an opportunity but it is a step in the right direction

  5. With Google testing favicon in search results you may want get creative with favicon and the logo. :)


  6. Nice post, I will try to develop my blog that’s usually just for my hobby to be my empire. Well may be start with make a logo for it :)

  7. I agree with those tips. I was using a free wordpress template but made my own custom theme because I felt it was more of a branding issue. People would know I was serious about blogging about my niche.

    I hope my readers will grow with my blog and see the success in the future.

  8. Tremendous post. I love it. This is exactly what I’m attempting to create on my blog. Thanks for the reinforcement and new ideas.

  9. My question is how soon do you need to create a logo? Straight off the bat? Or is it ok to leave it until you think that blog might be a success and then really invest some money in developing the logo and the theme etc..

  10. @Tim Scullin: It really depends on how serious you are about your blog. You can try developing your own logo for starters and then once your blog begins to take off a little then you may want to consider paying a designer. For me it came gradually, I didn’t have too much experience with blogging or web design so I had to self-teach everything and came up with my logo idea myself, realizing that if I want my readers to take my blog seriously I really needed to make it look professional.

  11. This is a push in the direction I needed. I just scheduled a networking night for my local readers to meet. The response has been unbelievable. My husband calls my blog my “enterprise” and is hoping it grows! I need to listen to you and get an actual logo.
    Thanks so for the great info & inspiration!!

  12. Very insightful article. It all boils down to brand loyalty – trusting customers/readers, a defined logo, and quality content. Gives us all something to think about and strive to achieve in our blogging.

  13. All great tips! Now, all I have to do is try to increase the readership on my site! :)

  14. That’s a good post. Readers should really follow the guideline – innovtion and growth.

  15. @Tina: Thanks. And yes, increasing readership should be the first and foremost focus of a blogger when starting out.

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