This is a guest contribution from Jade Craven.
The blogosphere has changed so much over the past decade. I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012.
In that time, popular bloggers have pivoted multiple times. Social platforms have risen and fallen. It is a fascinating time. So fascinating that I asked to compile another list of bloggers that haven appeared on my radar.
This post features bloggers who have gotten my attention over the past year. It doesn’t reflect the top bloggers online. Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche.
Sol Orwell is someone that has gotten a lot of attention in the entrepreneurship space over the past 2 years. To quote from Smart Passive Income:
Sol’s built his career across a dizzying number of spaces. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs
His latest project, Examine.Com, garners around 70,000 visitors a day and is a seven-figure business. Normally, such figures would put me off recommending him. However, his work stands out and he can teach you a lot about networking and selling products. His post about How I made my guest post a massive success [CASE STUDY] blew me away when I first read it.
It is refreshing because his work doesn’t repeat the passive income rhetoric. If anything, he rebels against many of the common themes in the marketing niche. To quote from his about page:
Having a one-time launch of $50,000 does not make you a guru, nor does making $2k/mo from your websites make you a passive income genius, nor does getting 2000 visitors a day to your site make you some kind of traffic genius.
You can learn more by checking out his blog at SJO.com
Ryan Holiday is a writer and media strategist. I initially discovered him via his first book Trust Me, I’m Lying: Confessions of a Media Manipulator, where he shows how blogs control and distort the news. As a blogger, I found it useful to learn how I was being manipulated.
He’s written extensively about his business experiences. The following posts have helped me immensely:
- From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked
- How I Did Research For 3 New York Times Bestselling Authors (In My Spare Time)
- Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks
- The Notecard System: The Key For Remembering, Organising And Using Everything You Read
Lately, his work has focused on what we can learn from philosophy. I believe everyone can learn from the principles of Stoicism, which he explores at Daily Stoic.
You can learn more by visiting his blog at RyanHoliday.net
Emilie Wapnick wowed attendees of the 2106 Problogger Event with her talk about bringing multiple passions/interests into one blog. In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. I believe that was her reaching her tipping point. Since then, interest in her work has exploded. The release of her book, How To Be Everything, this year will spread that even further.
You can check out her top resources for multipotentialites at her Start Here page.
Ramit Sethi is a New York Times bestselling author and founder of iwillteachyoutoberich.com. Over 1,000,000 people read his material to learn how to use psychology and systems to live a Rich Life. His work has helped me change my relationship with money.
His work has been featured here in the past via two guest posts by Michael Alexis.
- Ramit Sethi: I Will Teach You To Monetize (In 6 Steps)
- Ramit Sethi Exposed: How He Earns Millions Blogging
His blog posts are brilliant but I also love it when he is interviewed. Here are a few of my favourites:
- How Creatives Should Negotiate via Tim Ferris
- How Ramit Sethi Launched a Product That Generated $5m in a Week via The Hustle
- Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy
Now, he’s helping his readers create a low-risk and automated online business at his new site, Growth Lab. I highly recommend following it.
Sujan Patel is a leading expert in digital marketing. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies.
It is so easy to be intimidated by Sujan’s experience and breadth of knowledge, especially if you are at the start of his blogging career. Don’t be. He is a prolific writer and content curator and shares so many useful resources via his Twitter account. He contributes regularly to Forbes, Wall Street Journal, and Inc.
Some of my favourite posts include:
- 10 Brainstorming Exercises to Generate 100 New Blog Post Ideas
- How to Validate Demand for Content Before Creating It
- How to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo)
Find out SujanPatel.com
Neil Fahey is one of my favourite Australian bloggers. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes. In 2011 he expanded the scope of Bushwalking Blog to cover all things hiking, from how-tos and trip reports to news, outdoors photography, safety, and gear reviews.
What I find fascinating is how he leveraged his growing popularity in the outdoor niche into other online businesses. In 2013, he launched a hire service for personal locator beacons – a product that many hikers need but can’t afford to purchase outright. Later, he created an online booking site for nature-based walking tours at AussieHikingTours.com.
So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. Neil has taken a different approach to meet the needs of his audience. I think we can learn a lot from his experience.
I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” Well – I was right! She has blown me away with the work she has done since then.
Mid 2013, she launched her new blog The Write Life. She shares more about the behind the scenes development of this site in the bottom half of the websites about page. The site has since become one of the premiere destinations on the web for writers.
In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. In 2016, the site was named the #1 fastest-growing private media company by Inc. 500.
I believe she will be accomplishing great things in the coming year, and beyond. You can follow her journey at AlexisGrant.com
Over To You
What bloggers are you watching in 2017? Any trends piquing your interest? Please share in the comments.