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On Hamburgers and Hooks: How to Effortlessly FIND (Not Write) Your Compelling First Line
This is a guest contribution from Kelly Diels-Rostant. “Where’s The Beef?” asked the lil’ ol’ lady and in so doing launched her late-blooming acting career. It was 1984. Clare Peller was eighty-four years old. It was her first acting gig and it was a hit. Her Wendy’s spot spawned a series ...more
Writing Content
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How to Create a Blog Purpose Statement in 3 Simple Steps
Yesterday, I shared a series of questions to help those bloggers seeking a little clarity when it comes to what their blog could be about. Today, I wanted to share 3 more questions – these are not so much focused upon YOU as a blogger but upon your readers. Hopefully ...more
Miscellaneous Blog Tips
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7 Questions to Ask Yourself to Bring Clarity to Your Blogging
Do you feel like you’ve lost clarity around what it is that you’re trying to do with your blog? I’ve recently bumped into a few bloggers grappling with this idea. Some were new, even ‘Pre’ Bloggers, while a couple had been blogging for a while but had lost some direction. ...more
Miscellaneous Blog Tips
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Are You Balancing Emerging Technology with Effective Strategy?
Last week I was asked at a conference to reflect upon the future of digital and among other things I made a reflection that seemed to resonate with those gathered. It was: Don’t throw out the baby with the bathwater. As online publishers we see a steady stream of articles ...more
General
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How to Blog Like a Pro: Workshop on the Gold Coast Australia – Next Week
Next week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop ...more
General
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How To Use Auto Responder Emails to Boost Your Blogging Efforts
This is a guest contribution by Asher Elran of Dynamic Search. I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. After you published a great post and pushed it through your ...more
Miscellaneous Blog Tips
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How Much Content Should I Have Ready to Go When I Launch a Blog?
I recently had the opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the questions I was about how much content should be written before launching a new blog. My answer came in two parts: The Ideal Scenario What I ...more
Writing Content
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Blog This! Sometimes Going Back to Basics Leads to the Best Posts
Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what ...more
Writing Content
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Why Interlinking Your Blogs Posts is a Must (and Not Just For SEO)
This is a guest contribution by Daniel Vassiliou of Endurance SEO. Everybody loves (LOVES) to talk about link building and find the latest and greatest technique for building backlinks to your blog. While this gets you more traffic and better rankings in the search engines, it can draw away from an equally important ...more
Search Engine Optimization