Bloggers calling for donations or reader contributions like “buy me a beer” or “buy me a coffee” have been around for over ten years, as has the debate over whether they should. Now however, with more mainstream media putting up paywalls, the growth of subscription based content providers and the ...more

Today on the blog we have Sarah Rosberg who founded the Australian Headquarters for charity Rafiki Mwema. I’ve interviewed Sarah to get a charity’s perspective on how you can best help them with your influence as a blogger. Sarah’s tips include the kinds of activities you can do that help ...more

When you think of using Facebook for your blog, what comes to mind? Declining organic reach? Pay to play? Sharing endless memes just to get engagement? Posting your latest blog post only to hear crickets? But hang on, didn’t all the conversation move from our blog comments to Facebook? Well, ...more

Setting out by yourself to start a business can be an exciting and also scary time. Whatever your reason for needing to go solo and make it on your own, what follows is usually a messy experiment of failures and successes than eventually (hopefully) becomes a business you can be ...more

Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. This time we’re going to take a look at the other end of the spectrum. Most of us fit into the category of ...more

When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. There is more to influence than just audience numbers though, which is good news for the majority of us! Different influence types means there are different ways to monetise your influence ...more

A common question from new bloggers is “How big do I have to be before I can start working with brands?” It’s a question that reveals how often emphasis is put on audience size when it comes to marketing spend in the influencer space. There are definitely ways you can ...more

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and ...more

So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). The more interesting thing ...more