Darren Rowse

If you want to see an innovative and highly successful way of enhancing reader participation on a blog you need to check out what Engadget did with their First annual Halloween Costume. Check out the numbers of entries that they generated in these pages. Here’s the winners – and some ...more

Mark Evans has an interesting review that compares his initial experience with the new AdGenta program in comparison with Adsense. He writes: ‘The results are pretty interesting. AdGenta generated 81 clicks from 83,700 impressions (a 0.3% conversion rate) while AdSense attracted 89 clicks from 26,687 impressions (0.9%). The AdSense traffic ...more

I’ve been pondering the Adsense decision to get into the referral business this morning since hearing the news. There are a number of questions and directions that my mind has taken with it. Bear with me as I think out loud for a few minutes: Who is left to Refer? ...more

Looks like I was wrong with my last post – apologies – but even more exciting than that is that Adsense have just launched a referal program. Now you can refer new publishers to adsense and earn $100 when they get to their first $100 of earnings. There are a ...more

Congratulations to Gizmodo for landing what is a very large fish when it comes to advertisers. Today I noticed a campaign with Apple focussing upon iPods which link to the official iPod page. The ads are not on every impression but target a fairly high percentage of the impressions I ...more

One of the long standing problems with podcasting for dollars is the business model – and particularly trying to find advertisers willing to sponsor a podcast (in fact finding advertisers can be a problem for bloggers also). Fruitcast is a new service for podcasters that attempts to help them find ...more

It looks like Google are starting a referral program for AdWords. Check it out at the Join the Google Referral Program page: ‘The Google AdWords referral program (beta) is for web sites whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more ...more

There’s a fascinating post over at the Jason Calacanis Weblog about talks between Gawker, Weblogs Inc and Federated Media about putting together a Weblog Ad Directory. Looks like a pretty interesting idea for those of us (big and small – although not too small with the costs he mentions to ...more

Digital Point has opened up a Chitika Forum for discussion around eMiniMalls. It looks like it will be a pretty active forum and one I’ll be participating in. My id over there is Oziii if you were wondering. By the way – just saw Jeremy posted about his eMiniMall earnings ...more