Darren Rowse

People read and then subscribe to blogs that they think will enhance their lives in some way in the future. Many bloggers create a sense of anticipation on a blog quite instinctively – but there are numerous things that you can do quite intentionally to create anticipation and increase the ...more

Over the last few weeks I’ve been exploring principles that are evident in many successful blogs. So far we’ve looked at Listening, Trust, Usefulness and Community. Today I want to get personal with you and share a story with you. The Day I Was Jumped On By a Reader Once, ...more

Today’s principle in our series on successful blogging is all about building community on your blog. Let me share how I discovered that community was possible in the online space with a story: I discovered the power of online community on the very first day that I went online (I ...more

Have you ever stumbled upon a blog that felt like it was speaking directly to you, solving a problem you didn’t even know you had? That’s the power of “usefulness” in blogging, a concept that’s not just a philosophy for me, but the backbone of my approach to blogging and ...more

Today I want to continue our series of posts looking at principles of building a successful blog by looking at the topic of “trust”. A fundamental principle in marketing and relationship building is that people tend to do business with individuals or companies they know, like, and trust. This is ...more

As I write this it is the last Tuesday morning of the month and I’m sitting in a local coffee shop going through my ‘end of the month routine‘. It involves a large lattè (everything else hinges on this) and some delving into my blogs metrics to see how they’ve ...more

Once upon a time, I shared a set of slides from a presentation which outlines a variety of lessons that I’ve learned as a blogger. Over the coming months I intend to expand upon many of the points in that presentation – starting today with ‘Listening’. When I began blogging ...more

This post on using Tags and Categories on a blog was originally written by Michael Martin from ProBlog Design and updated recently by the ProBlogger team. Categories and tags are essential for blogs and content organization for many reasons: SEO Benefits: Categories and tags help search engines understand the structure ...more

Last week I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic. As part of that post I was intending on describing my own blogging routine – but on the spur of the ...more