Over on dPS today we launched a brand new photography eBook about buying the right camera gear. As I was writing a blog post to announce the new eBook I was looking for an opening to the blog post that might capture our readers attention.
Then it struck me – we had recently done a survey of our readers that contained the golden information.
A couple of months ago we ran a survey with a segment of our readership to gather some information to help us put together a media kit to approach advertisers.
One of the questions in the survey asked our readers about what photography gear they were planning to purchase in the coming 12 months.
The results of that question were fascinating both for us to give advertisers but also as we thought about what content we could publish on the site.
Today I also realised that the stats gave me the perfect lead in for a blog post about the eBook.
Over 85% of our readers indicated that they were looking to purchase a camera or significant camera gear (a lens, bag, flash etc).
While we hadn’t decided to write the eBook on purchasing gear based upon these stats – we realised we were onto something!
The opening to the blog post became quite clear:
Understanding Your Readership is So Important
The more you know about your readers the better position you’ll be in to serve them with great content, to find new readers, to build community with them and to monetise your blog.