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Adsense Tips for Bloggers 2 – Is Your Blog Suitable for Adsense?

Posted By Darren Rowse 23rd of September 2004 Adsense 0 Comments

This is Part 2 in a series on using Adsense on your Blog – The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Is your blog suitable for Adsense? – Before you rush into signing up for Adsense expecting it to earn you a million dollars it is worth asking the question of whether Adsense is the right revenue strategy for your blog. By no means is it the only option – you might like to check out this tip on other ways of making money from blogging.

Whilst there are some amazing success stories about earning big dollars with Adsense out there, it is worth taking a realistic look at some cold hard truths about the Adsense program.

Google does not accept every site that applies to the Adsense program.

  • Google Adsense Program Policies indicate that the content of sites must not contain things like excessive profanity, pornography, illicit drugs etc. Basically your blog needs to have content that is reasonably ‘family friendly’.
  • Also in their policy document is a reference to them not normally accepting pages of a personal nature. This is the topic of discussion in many Adsense forums and is obviously open to different interpretations. Many (if not most) blogs are personal in nature – however to maximize your chances of approval by Adsense a blog should be targeted on a particular topic/s. For example whilst this blog is often personal in nature – most of my individual posts (pages) focus on very specific themes which are repeated throughout the blog. update – this may have changed recently with Blogger now allowing blogger blogs to use Adsense.
  • Sites accepted into the Adsense program are also required to be easily navigable, have an adequate quantity of text based content (don’t apply if you’ve been blogging a week) and be written in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish. They may not to have excessive advertising or other contextual/competing advertising.
  • Whilst not stated in the Adsense Policy document, many also believe that sites accepted into the program also need to have reasonable levels of traffic. If your blog is new, it may be worth waiting a few weeks or months before applying to build up traffic and content levels. Others speculate that a professionally designed, well-organized and privately hosted blog has a better chance of being accepted. The more professional and successful your blog appears the more likely it is to be accepted by Adsense.

If still in doubt after reading Google Adsense Program Policies you can email Google for clarification or just apply and see how you go.

Of course, acceptance by Google into the Adsense program does not guarantee your success. The fact remains that certain blogs will always be more successful than others at generating income.

Future posts in this series will focus upon strategies and tips for increasing your revenue but it should be stated here that the most successful sites are generally sites with very high traffic levels and/or content that is directly related to a particular product or service (the more targeted and niche-like the better).

It is also worth saying that Adsense works best on pages with lots of text content. It only reads text in determining ads, not images so make sure you have enough relevant content.

The next posts in this series will expand upon these aspects of successful blogging with Adsense with our Adsense Equation.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. working with adsense has been a project but i only have one web site up but with these tips will keep trying thanks for th einfo

  2. I have never had a problem with AdSense rejecting one of my sites. I don’t run any sites about illicit content – profanity, pornography or otherwise, but some of them are perhaps a little less than Martha Stewart. At what stage do they reject it? I created an account, and when I want to create an ad for a new site, I simply build the ad, add a new channel and post it at the new site…

  3. Hi have just implemented a highly targeted adsense template on to my site over the last week, i traditionally did the layout of adsense myself , so it will be interesting to see if this lifts earnings or remains the same.

  4. I started a web site about Auto Repair Rip Off and have been using adsense. i get about 100 hits a day but zero on adsense. Most people say use only text ads and to blend the colors of the ads to match your web site. This hasen’t helped. I guess you need at least 1000 hits a day just to get a few adsense hits.

  5. These are some good tips. I’m trying to implement Adsense in my blog. I’m still trying to build traffic with social media websites. I’d like my blog to be more wikipedia style and would love more input. Let me know what you think!


  6. Hi have just implemented a highly targeted adsense template on to my site over the last week, i traditionally did the layout of adsense myself , so it will be interesting to see if this lifts earnings or remains the same.


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