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Adsense Tips for Bloggers 3 – An Equation for Success

Posted By Darren Rowse 23rd of September 2004 Adsense 0 Comments

This is Part 3 in a series for Bloggers on how to use the Google Adsense Program. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

There are many factors that impact the level of revenue generated from a blog using the Google Adsense program. Books have been written explaining expert strategies for Adsense – However for the purposes of this series we’ve boiled it all down into four elements that we believe impact your Adsense earning capacity the most. Speaking in general terms here is a simple equation that illustrates how the factors each contribute to Adsense Revenue.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

Its not Rocket Science. Each of the above four elements contribute directly to the total revenue that your Adsense Ads will produce. Don’t just work on one of them though because if any one is weak it will hold your potential earnings back. Lets break each factor down….

Traffic Levels – The more people that see you Adsense Ads, the more likelihood there is that someone will click on them. As I examine the statistics provided by Adsense that report my daily earnings I notice that my earnings in the past 8 months have increased considerably as my total page impressions have increased. For example earlier in the week when Slashdot linked up to this post I had an influx of 50,000 visitors in 24 hours to my blog – it doesn’t take a genius to work out what this did to my Adsense earnings that day! Work on increasing your traffic levels and you should see an increase in your Adsense Revenue.

High Paying Ads – Once again I’m stating the obvious, but if the content you provide on your blog attracts high paying ads you’re going to do significantly better. For example it has been documented that the PVR Blog is doing pretty well when it comes to high Adsense earnings – the secret of its success is partly due to it being served with ads that are high paying. The topic of the PVR blog is, as you’d expect, PVR technology including TiVo, Replay TV etc. This is cutting edge technology and therefore advertisers are willing to pay top dollar to get their products and services out there! In comparison if a person was to start a blog on ‘toothpicks’ I suspect the ads are not likely to pay very much. It would take very high traffic levels to earn as much from a toothpick blog as it would the PVR blog.

Relevant Ads – A second reason the PVR Blog is successful is that it servers relevant ads. To put it simply people looking for information on PVR technology are confronted by Adsense ads for PVR technology. I recently visited a blog that was having trouble getting relevant ads – they had a blog on Tourist destinations in Australia – but unfortunately they were getting Adsense ads for remote control cars. You can guess what their revenue was like. Increase the relevancy of your Ads to your content and you are one step closer to increasing your Adsense revenue.

Optimally Positioned and Designed Ads – One of the coolest things about the Adsense program is that they give you freedom in choosing the best position and color scheme for your ads. Just like in the wider world of advertising – positioning is a key element to an ads success. A Billboard positioned on a road where no one drives is not likely to get the same results as one positioned on a busy intersection. The position and design of your Adsense Ads is critical – if they are out of site they’ll never get clicked on.

Bringing them Together – The above four elements are in many ways pretty obvious when spelt out like this – the challenge comes to improving each to optimize Adsense revenue.

Your revenue will only grow as high as the weakest one of these factors on your blog. For example if you have high paying, relevant, well designed and positioned ads but no traffic you’ll not do well. Likewise if you have high traffic, high paying and relevant ads but they are poorly designed an in a position where they’ll never be seen – you’ll waste all your other hard work. Its not enough to work on one element.

How do we improve each? In the next four posts we’ll examine each area in turn and suggest a number of ways that you might try tweaking them to increase your revenue.

Read The full series at Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. Adsense Tips for Bloggers 3 – An Equation for Success
    There are many factors that impact the level of revenue generated from a blog using the Google Adsense program. Books have been written explaining expert strategies for Adsense – However for the purposes of this series we’ve boiled it all…

  2. A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.


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  4. I agree that traffic is the key. A lot of people are complaining about how to increase earnings in some magic way. Like there is some magic color or format of the ad that will make a lot of money. Instead of going the hard way of focusing on creating interesting content.

  5. I Think content is key, which in turn generates traffic (provided there is decent seo)
    Have a nice day.

  6. I would suggest changing the plus(+) signs to multiplication (*) signs and slightly rephrasing. Something like this:

    Adsense Revenue = Number of Visitors * Chance a visitor will click on an ad * Revenue per ad click


    Chance a visitor will click on an ad = Ad relevance * Ad positioning * Ad design

    This equation shows that having all parameters except one extremely high will lead to average revenue, at best.

  7. Bravo, great article. Explains all the Newbie Questions

  8. Personally I am wondering how to get more relvant ads. I like this so far.

  9. […] is Part 2 in a series on using Adsense on your Blog – The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part8. […]

  10. […] introductory comments – lets get stuck into the Adsense Tips for Bloggers! The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8. Filed under Adsense | Get theFree ProBlogger Newsletter […]

  11. Hmmm, funny typo in the blog post. You wrote:

    “The position and design of your Adsense Ads is critical – if they are out of site they’ll never get clicked on.”

    Of course if they are out of “site” they won’t get clicked on, they’re not even on the site! :-D Oh, and if they’re out of sight they won’t get clicked on much either. LOL

    I don’t mean to be picky, it’s a great article. Just found the slip of the homonym to be amusing.

  12. This is a very powerful equation.

  13. Getting more traffic to your website is the critical bit. Plus having a good website in the first place!

  14. I am new to this world of blogs and found out this very interesting blog…thanks a lot Darren

  15. Minor typo ‘it servers relevant’ should be ‘serves’.

  16. I’m very new to the world of Blogging. I wish I new some of the things your spoke about, eg not applying to Adsense until you are somewhat estblished and have significant amount of content.

    I have applied 3 times in two months and have been denied. My 3 email addresses seems to be locked by Google. Meaning I’m not able to use them again to apply.

    Will they release them in the near future?

    By the way your content is just fabulous. I have book marked the site.


    PS: please check out my site and give me your honest feedback…why do you think I was denied.

  17. Not sure why they havn’t accepted you Lorna – maybe they think your content isn’t original or something? Not sure.

  18. Being rather a novice at this sort of thing way back when I also went ahead and applied to AdSense early on – as soon as I figured out what it was. I was accepted without a hitch.

  19. In the real word it’s location, location, location. In the internet world it’s traffic, traffic, traffic. If you can generate the traffic, then you can make big bucks! Generating traffic isn’t as hard as some make it out to be. You just have to know how.

  20. Many individuals do not even read these valuable articles and are constantly asking themselves why they are not gaining as much money as they read on some SCAM web site. Fortunately for us all, such pages exist and people that want to read them will continue doing so, will learn and will keep exchanging ideas and techniques. I would like to congratulate you on this article, which is very informative, especially for beginner bloggers!

  21. Great articles!

    How do you feel about Blogger’s feature that allows you to add your AdSense account to your Blogger account and generate ads that Google automatically determines to be relevant by searching the text in your most recent blog post?

  22. In reference to Lorna’s comment above, my blog was recently accepted on my first attempt and with only 2 posts! Could have been that it was privately hosted and (in my opinion) well setup. I wonder if sites are approved or denied by a human or if its automated because it happened very quickly.

  23. These articles are really cool Mr.Darren.
    I am looking forward to this great work from u in the future also.
    This is good stuff for newbies.
    These things should be applied upon after there reading.

  24. These are an excellent series of articles. Alot to think about. I have been looking into the so-called “high-paying” keywords. There are many sites that purport to provide them for a fee. I’m staying away from that stuff.

    Any suggestions? I definately agree that the high paying ads are the way to go.

  25. Really great stuff!!I wish i had discovered your website earlier..I am a new blogger and the tips you give here are unique..Thanx!



  26. Great Post… I agree with Manuel i wish had found this blog post alot sooner. Thanks so much for the info !

  27. Hello,
    Can you leave some tips how to be sucessful in adsense?
    I am currently making about $18 / month but very happy.


  28. Traffic is the key. My strategy is viral marketing. I’m builing a list of opt-in subscribers and sending them regular emails which direct them back to my site using an autoresponder.

    Early days still, but hoping it will grow exponentially.
    Thanks for the posts :-)

  29. I agree with you my traffic has tripled in the last few months and I have seen a similar increase with my adsense earnings

  30. I’m every bit of 3 weeks into blogging and yesterday was approved for Adsense. It was so hard getting started. Any suggestions on books that teach you all the codes and how to place these ads? What was your first experience with placing ads, and links and so on.


  31. hi, i think it is very important information. im starting to create my blog, and i would appreciate if you give us a recommendation what king of domain could i take? What is the best?.

    Your blog is awesome.. Congratulation.. Id like to make money too.

  32. 4 important elements for adsense. Ill note that ^_^

    Thanks for the post! ^_^

  33. A blogger could write about things that relate to high paying ads but the search engine competition may be high also. You got to find the holes where people are searching for something and the adsense ads related to it pay well. I’m still trying to figure that out though…

  34. I will add myself to the list… New blogger, but excited to be here and learn from one of the best. Thanks for the great posts and I’ll continue to work hard at increasing traffic. I had a little boost the other day and it was exciting to see my google search and adsense content go up too! Thanks…

  35. Dear Sir, Thanks for sharing your great knowledge and experience on Adsense. It’ll be really useful to all!

  36. Nancy says: 03/31/2009 at 2:30 am

    Do you have to pay for every time someone clicks on your ad or is that the advertiser?

    How are the ads placed on your blog…is that something you yourself does or does Google?


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