Yesterday I mentioned that Jeff Jarvis has made the decision to add Ads to his Blog (BuzzMachine). After posting this I emailed Jeff to let him know that I’d be happy to give a few free tips on how to get the most out of his Adsense ads. I’m yet to hear back from him (I know he’s a busy guy – so I’m not offended) but as I thought about what I’d suggest to him I thought it might make an interesting case study post here at ProBlogger as part of the 31 Days Project.
So consider this an open letter of advice for Jeff – but also for the many other bloggers who have similar blogs. Jeff uses a fairly standard WordPress template so what I share here might be useful for others too. Feel free to add your suggestions and tips to the comments section below.
The first thing I would recommend that Jeff does is go and have a look at the advice the Adsense team give publishers at their optimization page. Of particular usefulness is the heat map that they give that shows hot zones for the best positioning of ads (see diagram below).