Recently while on Facebook I came across a quick technique for growing your Facebook page likes that was shared in a private Facebook group that I’m a part of. It came from Helen Edwards from Recycled Interiors (thanks Helen) and I think would be particularly useful for anyone with a smaller to medium-sized Facebook page.
In fact it’s something that is only available to those who have a Facebook page with under 100,000 people following it (sorry to those of you with bigger ones).
I’ve demonstrated how to do it in the following video for those who like to watch (you might want to watch it as a larger video to see the detail) or for those of you who prefer to read – scroll below the video.
The Technique for Getting More Page Likes
OK – before we start. For this to work you need a Facebook Page that you own (it doesn’t work on a Facebook ‘Profile’).
Your page also needs to have less than 100,000 followers.
You need to be logged into Facebook on a desktop computer (it doesn’t work on mobile) and you need to be logged in as your personal profile and not your page.
Head to your Facebook Page. I am doing this with my ProBlogger Facebook page.
Find a post that you’ve done that has had at least a few likes from people. You want to find one where
people’s names are listed as liking the post and then Facebook says something like ‘and 62 others’ like the one I’m illustrating below.
This only works if it has that ‘XX others’ which is a link. Click the link and a popup opens up that lists everyone who liked the post as follows.
This popup tells you all the people who have liked your page and as you scroll through it you’ll notice next to most people it has a button that either says ‘Liked’ (for those who have already liked your page) or ‘Invite’ for those who are yet to like your page (these people probably saw your post because someone else shared it).
If you click that ‘invite button’ you will be sending them a message from your Facebook profile inviting them to like your page.
Not everyone will do it but on the tests I’ve already done I’ve found that 15-30% of people seem to accept the invitation.
It works for a few reasons – you’re inviting people who have shown an interest in something you’ve done before and are probably familiar with your brand and by doing so they’ve hopefully shown an interest in your topic.
There are a couple of factors to keep in mind:
1. the invitation comes from your personal profile and not from your page name. This might seem a bit odd to those receiving the invitations depending upon the type of page you run. I probably wouldn’t do it on my photography blog where my readers are not as familiar with my name but on the ProBlogger page which is more of a personal brand it is something I’m happy to do (given my face is all over the Facebook Page).
2. The more recent the person liked your post the more likely they are to accept the invitation. I wouldn’t suggest going back through your last 5 years of Facebook posts and doing this on anyone who has ever liked a post. Rather I think this is a technique that will be much more effective if it is done soon after a person likes your post. It might be a once or twice a day job that you can do as part of a routine.
I hope you find this quick tip helpful. Please let me know how it goes for you!