Collis Ta’eed has put together a 10 point post with Tips to Successfully Selling a Blog which has some useful tips in it both to those selling and those buying blogs.
What I found particularly useful was the tips for those buying blogs – especially the advice around keeping the momentum of a blog going.
I’ve seen a number of blogs sell over the last few years and almost come to a complete standstill after the sale while the buyer either recruited writers, did redesigns or finished other projects etc. Even a short break after a sale can see loyal readers disappear and the profitability of a blog decrease.
So the advice that Collis gave of not changing anything too quickly, keeping writers on, asking the blogger to stick around and introducing change incrementally is key. The change needs to be managed carefully and hard work needs to be done to convince readers that it’s worth sticking around. Read the full post from Collis here.