Do you blog at a blog network? If so this post from Deborah Ng from Freelance Writing Jobs might be worthwhile checking out.
While the income from blogs I own is rising steadily, the bulk of the money I earn blogging comes from maintaining blogs for other networks and individuals. It’s the network blogging thing I’d like to talk to you about today.
Many people balk at the idea of writing for a network because they feel there are too many rules or the pay is too low. I’m here to tell you this doesn’t have to be the case. Network blogging can be a great career boost – and very lucrative if you give it your all.
What follows are a few network survival tips.
1. Don’t balk at the base – Don’t let a low base pay keep you from blogging for a network. For most networks that’s just a starting point. The key to making money for a network are the traffic bonuses. With blogging, you get what you give. If you work hard to promote your blog and bring in traffic, those bonus bucks will add up. Trust me, I know. I’ve made four figures a month with my network blogs – mostly due to good traffic.
2. Don’t Choose a Topic You Know Nothing About – Because you’ll be blogging every day, you really do need to be passionate about your topic. If you choose a topic you don’t really know or enjoy it will soon be clear to you – and your readers. The most unhappy bloggers are the ones who aren’t blogging their passion. People who enjoy their topics never run out of things to write about.
3. Be a team player – When I worked in a corporate office I hated all mentions of teamwork. With network blogging it’s a different story. When I worked with a team in an office, someone else took credit for my work and very rarely was I rewarded for my efforts. With blogging, you want to work with other bloggers to promote each other and raise awareness and bring traffic to your blogs. Do take advantage of channel wide promotions and be free with your link love. Other bloggers will appreciate your efforts and do the same. You’ll also find yourself making some wonderful friends.
4. Stick to a schedule – The best way to meet your monthly quotas is to create a schedule and stick to it as best your can. When you’re blogging for a network it’s all about meeting your monthly quota. If you’re juggling multiple blogs, this isn’t so easy. I had a couple of bad months when I strayed from my routine. When you don’t post on a regular basis, and meet your weekly or monthly obligations, your pay and traffic suffers.
5. Establish a relationship with other network bloggers – With blogging, it’s definitely who you know. As mentioned above, successful bloggers scratch each others’ backs. If you find yourself unable to meet your obligations due to illness or emergency, your fellow network bloggers are always happy to help out.
6. Take advantage of channel and network-wide promotions – Many networks or channels have particular theme days or promotions. Do take part. They’re a lot of fun and can be a great way to introduce others to your blog. Usually those participating in the promotion will post links to all participating blogs.
7. Don’t be afraid to take on a co blogger – If you constantly find yourself behind but don’t want to give up your blog(s) consider taking on a co-blogger. I recently did so and found it to be a very positive experience. It brings a new voice to the blog and relieves some of the pressure of posting daily.
8. Take advantage of network training sessions and chats – If your network has regular chats or training sessions do yourself a favor and attend. They’re a goldmine of information! You’ll learn traffic tips, SEO tips, tips for writing content and more. Attendance isn’t usually mandatory, but where else can you get free training from experts in the field?
9. Don’t be afraid to have fun and inject a little personality – Many times bloggers feel that because they’re an authority, they should sound…well…clinical. This is fine if you want to put your readers to sleep. By all means, be factual, but use your real voice to keep people interested. And don’t be afraid to use humor, videos, cartoons, polls and quizzes to make things a little more interesting.
10. Speaking of video – Use it! I recently invested in a little Flip camera and use it to show product reviews and DIY updates. My readers respond to this because they get to hear my voice and also, I get to show them as well as tell them. I especially like video for product reviews as the reader can see what the product looks like, judge its size and also have a more honest review.
Are you a network blogger? If so, what survival tips would you like to add? If you’re not a network blogger, are there any questions you’d like to ask regarding blogging for a network?
You might know Deborah Ng from her blogs Freelance Writing Jobs, which is the number one freelance writing community online, and Network Blogging Tips . For a peek at jus a few of her network blogs visit Deb at Simply Thrifty, The List Maven and News from the Glamorati.