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YPN adds RPC (Revenue Per Click) to reports

Posted By Darren Rowse 16th of June 2006 Yahoo Publishing Network 0 Comments

YPN has made a number of changes in their reports and control panel. One of the main ones that caught my eye was a new column in their reports:

Avg. RPC ($) which stands for ‘Average Revenue Per Click’ which they define as:

This shows the average amount of revenue you earn each time someone clicks an ad on your site. Average RPC is equal to (Revenue)/(Clicks).”


This is something that AdSense publishers have been asking for for a long time (ever since I’ve been in the AdSense program at least) and I’ll be interested to see if AdSense give in as a result of YPN going this way.

In effect the RPC figure is something that publishers could work out for themselves but it is nice to see it, especially in a monthly report so that it can be compared from day to day.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.