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Yahoo to launch blog ad network Wednesday

Posted By Darren Rowse 3rd of August 2005 Yahoo Publishing Network 0 Comments

It looks like Wednesday is the day that Yahoo will launch its Publishing Network if this article at CNET is right.

‘Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET’

Looks like we (and numerous other sites) were right.

Update – looks like it’s official now with the New York Times featuring an article about YPN. Initially it will be just 2000 sites that beta test the network with this being opened up at the end of the year to others. Looks like those of us not in the beta have another 5 months of Adsense and need not get so excited about YPN after all. No prizes for where the 2000 blogs will be from I’ll bet.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • Any word on whether there is an open application process? If there is, I’ll switch half of my sites right away just to see how they compare (google and yahoo).

  • Is it for tiny bloggers too? Or you must have big traffic?

  • Randy

    I hope they are inclusive of the smaller operator.

    One of the things that pissed me off about Adsense in their early days was that they were quite exclusive of small publishers and from memory publishers who were not in the US or Europe.

    I still am angry at Google for having such different options for different countries in terms of payment. One way Yahoo could get a lot of bloggers on board from around the world would be to use a system like Paypal to make payment faster and simpler for those who are not lucky enough to get the Adsense direct deposit or cheques in own currencies.

    I hope Yahoo don’t make the same mistakes as Google did – blogging survives on the back of the little non US bloggers as much as anyone else.

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  • Im interested in knowing how the advrtising is going to work given the “human” side to it according to the CNet report.

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