There is an interesting article over at SEO Chat titled – Why Google is a Tactic not a Strategy – which has some worthwhile advice in it.
‘The long and short of it, folks, is to plan your online marketing strategy so that no one tactic is responsible for supporting your business. The irony of the Web is that a lot of the tactics that don’t revolve around SEO actually help you with search engine positioning. Link placement, press release writing, content syndication and even offline marketing can all contribute to better placement in search engines.’
Wise words – don’t put all your eggs in the one basket – if if that basket has the potential to bring you a lot of goodness.
This is very true. We have been advising our clients not to be single minded about their Web activities and we also provide many of the supporting services such as professional copywriting, press release submission, e-mail marketing, etc. Counting on SEO and Google as the only source of qualified traffic is definitely not a very good long term plan!