This guest post is by Dr. Mani of Internet infopreneur.
My blogging has evolved. Since 2003, when I first started blogging, the style and nature of my writing has changed to match trends, experience, and personal growth.
One thing however has remained constant. I write for my audience—and about things that matter to them. Or at least, I try to.
And, from what I’ve seen shared by many successful bloggers, that’s one of the keys to enjoying rich rewards from blogging. I read this snippet in an article about gaining social media influence by Haydn Shaughnessy:
“Writing stopped being a megaphone a long time ago and is now a journey where you meet a few of the same people regularly and a whole lot of new people all the time.”—Haydn Shaughnessy
So the key to blogging success is to attract a relevant, clearly defined, and in some way ultimately profitable (to you) readership—and this begins by knowing what to share with them in order that you may reach out meaningfully.
Listen, no one cares about you. Not in the beginning. Maybe never. They only care about how much you care for them—and how you can help them.
It helps when you genuinely care about them, because then your blogging will automatically align with ways you can help them meet their most pressing needs, get rid of their most worrying problems, and take them closer to their most desired dreams.
In order to reach the largest possible audience of such prospects, you need to rely upon tactical approaches like blog SEO. For many years, I blithely ignored that and wrote ad lib. In the early days, it worked because a. there was little, if any, competition, and b. the writing still appealed to readers, who then helped amplify the signal to others like them.
This last point is still in effect, except that the playing field has grown unbelievably more crowded. Everyone is an author. Everyone has a blog. Everyone is out to find more readers. Everyone is clamoring for your attention. Everyone is getting frustrated at not finding it.
Everyone wants a magic wand to wave at their computer screen and attract blog visitors.
Blog SEO can become yours.
Search engine optimization is partly the art of weaving into your content specific keywords and phrases which are used by people seeking information on search engines. Google and Bing get a humongous number of visitors every day, all of them in pursuit of more information. By positioning yourself in front of this crowd, you can funnel a few folks to your blog.
But you’ve got to know the right words to use.
Blog SEO is, in that respect, unique and special, because it speaks to the way your audience thinks and feels. When you’re in synch with your viewers, you already know intuitively what keeps them awake late into the night. You sense what things might get them bounding out of bed each morning, eager and excited.
You know because you care.
You care enough to ask people in your niche. You care enough to monitor your blog metrics and follow trends. You care enough to engage in conversations with your loyal readers. You care enough to take time to read other blogs, network with other bloggers, and keep up with industry developments that fuel these fears and dreams.
And then, you care enough to write (or speak or record a video) about these things—things which speak deeply, intimately, personally to each individual member of your tribe who favors you with their attention and time.
Blog SEO involves using that insight about your audience, matching it to time-tested principles like keyword density and anchor text for links, and optimizing each of your blog posts in such a way that they not only rank high on search engines, but also resonate with those who visit and read them.
Your keywords aren’t always those with the highest search volume—they are the ones closest to your readers’ hearts. Your on-site optimization isn’t all about seeding the text of your blog with the right density of phrases, but sharing value that your market craves.
Because blog SEO is no longer influenced by purely on-page factors, but also depends heavily on social sharing, this approach maximizes your impact. Your blog readers will happily share things they find helpful and interesting with their friends and contacts, growing your blog’s ranking ability and attracting new readers into your fold.
That’s why the craft of SEO for bloggers has morphed into a fine art that hinges more upon how your special people feel—and why. Understand that, apply it intelligently, and you’ll crack the secret code to blogging success—even in this over-crowded and cluttered marketplace.
Dr. Mani is a heart surgeon and Internet infopreneur. His information business helps fund treatment for under-privileged children. He has taught thousands of entrepreneurs “how to earn a steady online income doing what you love”. Learn more about information marketing at his blog, or get his book Think, Write & Retire!“