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A Practical Podcast… to Help You Build a Better Blog

The ProBlogger Podcast

A Practical Podcast…

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The ProBlogger Podcast: Digging into Statistics

Almost the last day!

While yesterday we looked to the future to build a plan to find readers, today we’re going to dig into our stats to find out what kind of effect the last 29 days have had on our sites. What can you see is different after the changes you’ve made?

Some of you will be seasoned pros at looking at your stats, but if you’re newer to blogging and want some starting points, these are the metrics I recommend you keep track of regularly as you go on with your blogging.

In the show notes I also link to a post I published recently that gives you an overview of how I use Google Analytics to do this kind of investigation, and I’ll describe how and why these are the metrics I choose to keep tabs on.

Every month or so I go through each of these and compare them to the previous month (I give you a quick tip on how to do this easily), and also think about how I can recreate successes in content, on social, and how well other types of traffic are doing.

Today we’ll also go a little deeper into channels to look for trends, behaviour, and other hints that will help us keep the trend on the up.

If you are indeed in the newer camp, please don’t fret about stats. It can be easy to get disillusioned in the early days, but we all feel small when we start out! Most successful blogs go for 2-3 years before they hit a tipping point of sorts. We discuss that a little more in today’s podcast also.

So open up Google Analytics and take a little dig with me. Feel free to share your most popular post from the month in the comments too – you might be surprised what has worked better than you thought it would!

See you tomorrow for the wrap up of 31 Days to Build a Better Blog Podcast.

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Click here to listen to day 30 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Further Reading:

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • DNN

    It’s amazing how many free services and analytical tools bloggers and affiliate marketers can use to grow their business from scratch on the World Wide Web. Many people don’t use these free services as it is a stable medium for growing website traffic and affiliate commissions. Digging into statistics can help a business turnaround from 0 to 1000 visitors virtually overnight.

  • RVB

    Totaly agree with DNN. Most of the free services provided on the internet can help any website or blog to grow their traffic up from nothing to the sky.

  • I think there are many free useful tools for internet marketer to use. for me I prefer to focus on just few of them and then move to new tool. working on many tools at the beginning is hard. if you focus you will be fine.

  • Contragulations to you. This post is definetely a motivation to all newbies

  • Hey Darren Rowse nice post for new bloggers. This help me in future working with my blog. I am not known about many free service on internet for blogging. Thanks for post and keep posting.

  • Great podcast, Darren. There are lots of free-to-use tools that will help bloggers grow their audience, and help them reach the right people. The key is to stay consistent, and keep publishing. Two to three years is the minimum time you should expect to put in before seeing a tipping point. Most growth is slow and gradual, and adds up over the long haul.

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