Profile Peddling. I don’t know that it’s really a word but I don’t really honestly know what else to call it. It is the practice of opening up accounts at supporting services such as Flickr or MySpace in order to funnel traffic to a blog or website. It’s been a common practice of search engine optimizing firms for a long time.
SEOMoz writes on this topic today and raises an interesting ethical question: Is it unethical to use this kind of “profile peddling” to enhance a bloggers own profile? The question is further complicated when you think that an unhappy competitor could completely infiltrate your web presence with negative publicity by using profile peddling to funnel negative publicity your way.
What do you think?