Tag: audience research

I struggled a lot when I first started managing the Pinterest account for Digital Photography School. I knew that I wanted to focus on visual curation, and that I wanted to provide a comprehensive overview of techniques and tools. There were so many possible boards I could create and I ...more

This guest post is by Charles Manfre of CodeConquest.com. When I started my blog, I made the mistake of not defining my niche well enough. In fact, I defined it with one word: “coding.” Defining the niche my blog targeted with one word was never going to be enough. Perhaps ...more

This weekend, I’ll be spending some time getting ready for the Melbourne Food and Wine Blogging Event I’m hosting on Tuesday. I’m really looking forward to this event—and not just because of the great food and wine we’ll get to enjoy! This event targets a sub-niche of my main target audience—it’s ...more

This guest post is by Neil Patel of Quick Sprout. Whether you want to write a persuasive post or a headline that grabs attention, or create a call to action that grows your RSS subscription count by 243%, you first have to understand who your reader is. So how do you ...more

This guest post is by AJ Kumar of Single Grain. The benefits of polling your readers and conducting good customer surveys have already been well-established in the blogging world.  Not only does this technique enable you to make better informed marketing decisions, gathering information via reader survey can help you to ...more

This guest post is by AJ Kumar of Single Grain. Social media sites are great for a number of different purposes, including connecting with your readership and establishing yourself as a thought leader within your industry. However, the interactions you have on these popular social sites can also serve another major purpose ...more