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Strategic Blogging – Strategy

This post belongs to the Strategic Blogging Series.

We’re almost at the end of the strategic Blogging plan now – this is the second last post – phew!

You’ve analyzed your current position and have looked into the future to how you want your blog to be in each of the activities of your blogging – now you basically need to compare one with the other. How does your current reality and future vision compare? Do they match up? If they do you’re either a brilliant blogger, you’re lying or you’re not aiming high enough.

For most of us the current reality doesn’t match what we want to achieve.

What major changes do you need to make to get to your future vision?

Albert Einstein defined insanity as ‘doing the same old things the same old ways and expecting to get different results’ (paraphrased). The only way you’ll see changes in your blogging is if you change your approach. Which of your ‘activities’ needs to change? How?

You might find that some of your activities are doing well and don’t need too much changing – but the reality will be that we can all improve in all areas – and that in some areas more than others we might need a complete overhaul if we want to really achieve something. Make a list of the changes you need to make.

Once again I’ve included a diagram that hopefully illustrates how this might look (in a very over simplified form).

Read more of the Strategic Blogging Series.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. Intresting article. Iv been checking your blog out for a while now and actually quoted it over at:


    The strategic plan is one of the most important. Iv had many clients who fail to develope one soon enough and then things change and they are left in the dust. This should be avoided at all times! Remeber you can allways have better results, so why not try for them and figure out how to get them?

  2. I believe that like any business you should have a business plan in place before you start your blog. The strategic plan is great! But also don’t forget to evaluate your business plans on an ongoing basis to make sure you are on track.

    But as with any business you start. Be open to change and always be on the lookout for new ways to increase readership traffic. More traffic = more revenue.


  3. […] ing – Vision and Goals Strategic Blogging – Issues, Present Reality and Future Direction Strategic Blogging – Strategy Strategic Blogging – Action Plan


  4. […] es at Mission – Values – Vision and Goals – Issues, Present Reality and Future Direction – Strategy – Action Plan) I’m going to move into talking about a P […]

  5. […] icles laying out his “Strategic Blogging Series.” The next to last article is “Strategic Blogging – Strategy” within whi […]

  6. Man you rock! You really put it together in a simple way that makes writing a solid plan so easy. I enjoy coming here to see what wealth of info you have bestowed upon us. I need that magic for the things I do. I am learning by osmosis. It will happen.

  7. Great resources and awesome diagram I am very much considering copying each strategy idea you have made here and doing it myself for my own blog and posting my own.


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