So apparently you guys were just as confused as the rest of social media with the Facebook brand promotion brouhaha? You loved Laney’s post unpacking that for those of us who had little clue of what was going on. I don’t know about you, but I feel much better after reading it!
So much to talk about today, not the least of which some changes at Instagram that look eerily similar to early Facebook ones. Read on!
How Social Media is Ruining Your Business | Kickpoint
Yes you use it every day, no it’s not as easy as you think. Some things to help you decide if you’re using it to your best advantage, or if you’re unwittingly turning folk away.
Part two in a six-part in-depth series to hack your way to insane traffic growth. If you haven’t sorted your site for SEO, then start with that.
How to Create a Facebook Ads Funnel: Two Strategies | Jon Loomer
Let the Yoda of Facebook help you funnel Facebook people to your site. He won’t steer you wrong!
It’s not just about creating buttons the right colour and having them where people are likely to look – there’s so much more to consider.
Why You Might Want to Reconsider Using Ads on Your Blog | Blog Tyrant
Unless your blog has tons (and I mean TONS of traffic) you might find that ads are more trouble than they’re worth. I also love Ramsay’s tip: “a blog should never let income streams negatively affect reader flow”. You won’t be earning anything if you’re turning readers away!
So how do you measure engagement on your blog and social media channels? Are you using their insights or something else? is your data accurate? Moz will help!
The 7 Deadly Sins of Content Marketing | Search Engine Land
I’m SO guilty of number 1!
When was the last time you updated the bio on your social platforms? Do that, then tend to the rest of these ideas.
I mean that’s not surprising really, is it? But we’re still spending time on other platforms, although they don’t return as much.
125 Easy Tweaks to Optimize your Website’s Usability Today | Nick Kolenda
This is super-comprehensive! You might want to Pin it for later, but do try and make at least a couple of changes before you forget about your Pin!
Instagram’s Brand Profiles are Coming: Here’s a First Look | Social Media Today
Better start thinking of what category your brand might fall into on Instagram – it looks a lot like the categories you can choose on Facebook now (and they’re given different priority when it comes to verification, so keep that in mind). This is a very interesting development indeed.
So what’s caught your eye this week? What does the Instagram brand profile change mean for you? Which deadly sin are you guilty of?!
Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama, follow on Pinterest for fun and useful tips, peek behind the curtain on Instagram, or be entertained on Facebook.