This guest post is by Tsh Oxenreider of Simple Mom.
I’ve watched in wonder how my blog has grown since it launched in early 2008. It started as a hobby blog, and has since morphed into an income-generating network of five sites, complete with a loyal community of readers, four other editors, and a family of more than 20 contributors. I got a book deal about two years into my blog’s inception, and it’ll be on bookshelves worldwide in just a few weeks. No doubt, those hours of soaking up every bit of wisdom here at ProBlogger have paid off, and then some.
I love what I do, and I love that I can earn revenue doing something I would do for free if I had to.
What’s my secret? He’s about 6’2 tall, likes his coffee black, and as I write this, is currently driving the minivan taking our daughter to school.
Yep, that’s right. It’s my husband.
There is absolutely no way my writing career would be where it is now without Kyle working right alongside me. I’m the main voice of Simple Mom, sure, but he tirelessly does many of the behind-the-scenes tasks so that the blog succeeds. Together, we work hard to make the network thrive, and as a fortuitous blessing, our marriage is strengthened.
Now, I’m not saying you have to be married, or have a partner, to have a successful blog.
But I do think a blog works better when it’s married to your real life. Let me explain how.
Just what does he do?
1. He and I tag-team with the kids and housework.
I’m blessed that Kyle also works from home. Every Sunday, we scribble out our family calendar for the upcoming week, allotting work times for the both of us. When one of us is working, the other one is the primary parent on duty, and is also in charge of the dishes in the sink and tackling Mt. Laundry.
Ultimately, I normally write several mornings a week while my oldest is in kindergarten, and my husband takes charge of our younger two. He also oversees dinner one night per week, giving me some extra time to edit posts and handle email.
This is an unbelievable help in keeping the blog running. We’re a family with little kids, and it’s a busy season of life. Being a mom is still my full-time job, and it definitely takes more of my attention, physically and emotionally, than blogging ever could. There is no way I could run a blog as large as Simple Mom without a parenting partner in crime.
2. He handles delegated tasks, such as email and accounting.
My husband is actually the first person to see the email that comes through my blog’s contact form, not me. He forwards me the emails he thinks I need to see—reader comments and questions, or PR requests worth a look. I created a set of pre-formatted emails for him to use for the mail that contains the most frequently asked questions, such as requests to do giveaways, or the occasional blogging question. The answers are still from me, but I don’t have to write them from scratch every time, and he can quickly reply to those people without having to wait until I’m free.
And I get a truckload of mail that could easily be deleted, but it still stresses me out to see them. Letting his eyeballs be the one to scan through all the fluff and mass-generated emails works well for us. They don’t bother him.
Kyle also handles all the accounting for the network. He keeps up with all our transactions, from hosting service payments to ebook purchases, by automatically transferring our Paypal account to Outright and handling things there.
These tasks take him ten to 15 minutes per day, tops, because he’s set up a system that works for him, and he tackles this housekeeping daily. If I waited to deal with it when I had time, it would take me hours where I could otherwise write. And I’d want to curl up in the fetal position and cry, because I’m horrible at these sorts of things.
3. His male perspective gives me ideas I would never think of.
Believe it or not, only 72% of the Simple Mom readership is female. Yes, that’s the majority, but it means over a quarter of our readers are male. I’d be remiss to write solely to females, and leave a sizable chunk of my readership by the wayside. The blog is much more about the ins and outs of intentional living than it is about wearing the mama hat.
Kyle helps me think of post ideas I wouldn’t have considered—not only because he’s a guy, but also because he’s a parent, too. I’m blessed to work in a blog niche that’s directly related to my everyday life as a parent. But sometimes, I’m so entrenched in the thick of it that I don’t see clearly. My husband provides an additional perspective.
4. He’s my best cheerleader and most helpful critic.
He’s there when I need to stay up late to fix some code. He lets me vent to him when I get harsh emails from readers. And his eyes teared up when I opened the envelope holding the advance copy of my book when it arrived in the mail a few weeks ago. His positive attitude and cheerful perspective keeps me going on those days when I want to walk away from the blog.
Likewise, Kyle will also let me know when an idea I have is just dumb. Or when I’m taking criticism too personally. Or when I need to say “no” to a PR request or guest posting offer. Or when I’m too focused on the blog and need to change the baby’s diaper instead. His perspective keeps me grounded and optimistic.
What can you do?
Again, I’m not saying you need to be married to have a successful blog. But I believe a blog will have a better chance of success if it’s part of your real life.
It’s easy to see a blog as a one-man-or-woman show, but there are lots of things behind the laptop screen we don’t see. Simple Mom would not be doing as well as it is without Kyle’s help, plain and simple. It’s not a one-woman show, by any stretch.
When we keep our blog aligned to our offline life, we aren’t as pulled in as many directions. It can even enhance our lives, our families, and our marriages. When Kyle helps me, we work together. We talk, we spend time together, and we focus on the same thing. Our relationship is enriched by it.
Blogging takes a lot of work, and the to-do list is never really done. Are there some tasks you can delegate to those around you? Can you tap into your spouse’s strengths and ask him or her to help out?
Maybe you’ve got a friend who’d enjoy collaborating with you. Ask her or him to run your blog’s newsletter (my friend Jenny does). Maybe get one of your friends to act as a sounding board for your post ideas. Or if the grandparents live nearby, see if they can watch your kids once or twice a month so that you can get a chunk of writing done.
Let your blog enhance your offline life, and recruit those around you to help. And watch it take off.
How do you use the help of others to run your blog?
Tsh is the main voice behind Simple Mom, is editor-in-chief of Simple Living Media, and her first book, Organized Simplicity, hits bookstores next month. Follow her on Twitter to learn how to handle cloth diapers and Silly Bandz obsessions, and to chat about why less really is more.