To round out the Blogging for Beginners section on blogging for an income I want to touch on a few introductory principles for optimising advertising on blogs over the next few posts.
There are many different direct income earning methods (as outlined previously) and each will have it’s own ways of being optimised – but the following are principles that many bloggers find across different forms of advertising programs (for the sake of this post I’ll mainly use blogs using AdSense as examples – but much of what I write can be applied to different ad systems).
The basic factors that I’ll be covering in the following posts are:
- Ad Position
- Ad Design
- Ad Relevancy
- High Paying Ads
I believe that all five elements are important to running profitable ads on a blog. Take any one of them out of the picture and you decrease the overall earning potential that you have. ie a blog with high traffic but with ads that no one see’s is never going to earn much. Likewise a highly trafficked blog with well positioned ads that are completely irrelevant to the topic of the blog are less likely to perform to their potential… you get the point. Each element should be considered and worked on simultaneously.
I’ll start briefly with the first one in this post and will follow in the next day or two with a post on each of the following four:
Principle 1 – Traffic
The frustrating thing about blogging for an income is that you can have perfectly positioned, designed and relevant ads that would pay a fortune but still be not making any money at all because your blog has no traffic. So while I encourage publishers to work on design, placement and ad relevancy, it’s worth remembering that you shouldn’t do any of it at the expense of developing a quality blog that people will come and read.
This isn’t the post for talking about traffic building strategies (try here and here for some strategies on that) – but a holistic approach to building an online income will definitely factor traffic building as a primary objective.
Speaking from personal experience – I know how easy it is to get sidetracked by the other factors mentioned – but if you simultaneously work on building a readership you’ll build a much more profitable blog.
Next in this series we’ll examine Positioning Ads