Today’s episode of the ProBlogger podcast is number 7 in our list of 10 tasks that I’m urging you to do #TodayNotSomeday (because let’s face it – someday usually turns into never!), and it’s a great one: get your social strategy nailed before the year starts.
In this day and age, bloggers really can’t get ahead unless they’re active on social media. While it’s not nice to think that if your blog is out of sight, you’re out of mind, but unfortunately, that is the case! Your work only gets in front of the people who need to see it if you put it there. Social media has the power to drive a lot of traffic to your blog, help you build community with readers, and is a fantastic secondary point of connection after your email list.
If you’re like many of your fellow bloggers, you’ve fallen into a social media rut. It can be very easy to get disillusioned at this point and give up – and if you don’t, you find yourself doing the same things in the same way because you’re busy, or you can’t think of any other way of doing it.
It’s very easy to get distracted and just dial in your socials, and of course, even easier to get overwhelmed.
It was around this time last year when I realised my own approach to social media sorely needed a shakeup. Across the board, my ProBlogger accounts had become boring, with no visuals, no personality, no engagement, and too much selling. If I was bored, imagine how the readers felt?
There were reasons for this, as there are reasons we all get complacent when we’ve been blogging for some time. But once I decided to make some changes, of course the obvious happened – traffic and engagement grew.
While I can’t possibly share everything I’ve tried and done in this podcast, I do go through some of the strategies I’ve used to boost my involvement with my social media accounts. I give a list of things I recommend you really think about as you analyse your own social strategy, and my tips for managing them well, what kind of schedule you should adhere to, building systems, and tools you can use to help you manage what can be an insurmountable task.
- How I Use Edgar to Increase The Effectiveness of My Social Media Strategy
- The Step-by-Step Method to Making Your Content Shareable on Social Media
- How to Choose Which Social Networks to Be Active On?
- 3 Steps to Saving Time by Writing Social Media Updates in Batches
- 7 Effective Tips To Grow Your Social Media Presence The Right Way