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How to Get Your Blog to 100,000 Visitors and Beyond

Posted By Darren Rowse 27th of December 2005 Blog Promotion, General 0 Comments

This post has been submitted by ‘FMF’ from Free Money Finance. It’s actually the first post in a series he’s going to start on FMF in the coming week by the same title.

How to Get Your Blog to 100,000 Visitors and Beyond – Step 1: Pick the Right Topic

I’ve had a lot of requests to detail how I got 100,000 visitors (now past 150k as I write this) to Free Money Finance. While the topic is not clearly in the subject area of personal finances, it can be part of how you increase your income (and thus improve your net worth), so I’ll cover it. Plus, this will serve to help out other bloggers as well as remind me of what else I need to do to grow this blog. If this isn’t your cup of tea, simply ignore these posts. I post frequently enough that a new, money-related post is not far behind this one.

I’ll over this topic in a series of “steps”, each one presenting a simple, unique step I took to get to 100,000 visitors. I’ll also try to keep the steps in the order I did them, though several happened simultaneously, so that won’t be easy.

That said, here we go.

Step 1 to getting to 100,000 visitors and beyond: Pick the right topic.

This might seem to be a simple step (and maybe even counter blogging — can’t I just blog about what I want?), but it’s critical. To me, the right topic is one that:

You’re passionate about — If you’re not passionate about it, you won’t post regularly, you’ll lose interest, and your readers will be able to tell your heart isn’t really in it (and they’ll go away). If you are, your readers will identify with you and get to “love” your personality. And they’ll come back. And tell their friends to stop by.

You’re knowledgeable about — You don’t have to be an expert on the topic, but you need to know more than most people to get a lot of people to your site. Otherwise, why would they stop by (or come back)?

Is it popular — Let’s face it, if you want to write about the exercise habits of your hamster, not many people are likely to visit your blog. You have to have a topic that many, many people want to read about if you want to get to 100k. This isn’t to say that you shouldn’t write about your hamster (or anything else a large group wouldn’t want to read about). If you blog for your own pleasure, then go for it — make Hammy a star. But if you want to get to 100,000 visitors, you need a topic (like personal finances) that many people what to know more about.

Watch out for the rest of FMF’s series later in the week at Free Money Finance.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • Wow what a great blog it will take me hours to read all the information on that site.Thanks Darren

  • How many visitors do you get a day? You don’t seem to get many comments – do you have any insight as to why?

  • Darren, as a very diligent visitor to your site I make sure that I read everything that you have to post here. I may not be to interested in some topics but know that you are posting the topic as it is for some reason of interest to you and with your successwho am I to argue. And who can really complain about tips to get to 100,000 visitors?

    Nice to see that we have some nice posts to read wether you are away on vacation or not

  • The rest of the steps should be interesting.

  • Hi,

    Well, this is DEFINITELY a list of things that I need. I’ve just started my blog on improving the look of your home, and hopefully I will get to the 10 visitor mark soon. Sorry, not even CLOSE to the 10k mark, never mind 100k, and I’m sure step one above should read “baby steps” ;-)

    Anyway, great site, of course, otherwise you wouldn’t have so many readers. And I can definitely see your heart is in it. Carry on with the tips and info.

    But first, enjoy your holiday.


  • FMF

    All —

    Thanks for your comments. I appreciate the insights.

    Rachel —

    I average about 1,000 visitors per day (down a bit the past few days — as you can imagine). I have open stats via Sitemeter posted on the bottom right-hand side of the blog, so you can check them out for yourself whenever you like.

    As far as comments, I average one comment per post. Not sure if this is high or low, but if it is low it’s likely because I write more about articles I find (and then add comments to them) rather than write so much about my personal finances.

    Mel —

    I hope they are interesting for you. I’ve written up to post #4 in the series (not posted yet) and I’m hoping I don’t forget anything that helped me out. ;-)

    James —

    Thanks for the note and the holiday wishes. Hope you had/have a great one as well.


  • Интересная информация, стот поразмышлять над этим :)

  • Thanks FMF for taking the time to respond :-)

  • love that site. made me read everything.

  • Aesma: You whence. What country.

  • Tomi: From Russia =)

  • It seems I need to do a lot of work