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How to Get Featured on the New York Times, CNN, CNET and Newsweek

Posted By Darren Rowse 5th of October 2008 Blog Promotion 0 Comments

In this post Kim Roach from BuzzBlogger shares three techniques for getting featured on mainstream media news sites.

Did you know that you can get your site featured on major news sites like CNN, CNET, Newsweek, USA Today, and even the Wall Street Journal. It’s one of the best kept secrets in the blogosphere and I’m going to reveal it in this article.

There are actually three ways you can get your blog articles published on major news sites.

1. BlogBurst

BlogBurstThe first technique uses a site called BlogBust. BlogBurst is a blog syndication network that places the best blogs on mainstream media sites like Reuters, USA Today, Fox News, and the Houston Chronicle.

Join the BlogBurst network and start getting picked up by some of the world’s most popular media sites. Keep in mind that they only accept full text feeds. No partial RSS feeds are allowed.

Once your blog has been accepted, you’ll gain increased visibility, branding, and traffic. This is an easy and automated way to increase your exposure. Plus, you’ll be associated with some of the best websites online and you’ll be able to tell your readers that you’ve been published on USA Today, Fox News, and other high-profile websites. Just think how much more credibility this will give you.

2. Blogrunner

BlogRunnerMy second strategy allows you to get links from the New York Times and the Wall Street Journal. You do so with a service known as Blogrunner.

If you go to the New York Times website, you’ll see the Blogrunner widget integrated into almost every page. This is a news aggregator that collects related headlines from news sources and blogs. Each of the news stories in the Blogrunner widget is ranked by its popularity.

Sources are selected based on an automated process so you won’t be able to submit your blog directly. However, they currently monitor thousands of blogs and media sources, so it’s likely that your blog is already indexed.

Now you simply need to write on topics related to those published in the New York Times and get some extra buzz to get linked.

3. Sphere

SphereThere is a third and final way to get your blog featured in major news sites like CNN, The Wall Street Journal, and Newsweek.

All you have to do is link to a story on one of these major news sites and they will link back to you at the end of the article.

This is all automated by a site called Sphere.com, which matches mainstream news items with related articles in the blogosphere. For example, you can go to the bottom of any CNN story and see a drop-down box that says: “From the Blogs”. This box includes stories that have linked to this article. You can get hundreds of extra visitors by positioning yourself to show up here. All you have to do is link to a CNN story and you’ll get your own spot of fame.

The mainstream media is really starting to embrace the blogosphere and you can join in on the fun with these simple strategies.

Sphere is also being used by TechCrunch, Time, Reuters, CBS, AOL, the Washington Post, WordPress, GigaOm, Newsweek, and ZDNet, allowing you to get your blog featured on any of these prestigious sites. In fact, there are over 100,000 web sites using Sphere, providing you with almost unlimited link opportunities…

The key to getting picked up is to write content that adds to the conversation on partner sites. Your articles need to be highly relevant and add value to the article your linking to.

All you have to do is make a post to your blog, include a link to one of the stories on a site that uses the Sphere plug in, get a link inside the sphere widget, and watch the traffic roll in.

Kim Roach is the hip marketing gal at BuzzBlogger.com. Grab Front Page Rankings in 24 hours with her Free Google Domination Videos.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. I didn’t know that those sites (CNN, WSJ, etc) did something like this! That really is cool and I definitely see how it could create a lot of traffic to the ones blog!

    Awesome tip, Thanks for putting Kim’s article on the blog!

    Thanks Darren

  2. Great post! I’ve applied to blogburst before, but I was rejected. I will certainly take a look at the other two.
    Good stuff!

  3. Wow! Thanks for all the great feedback.

    @KC Since you run a sports blog, you can get a lot of exposure by writing articles for the Bleacher Report… http://bleacherreport.com/
    In fact, they even allow you to post partial articles that lead back to your website.

    Hope this helps!

  4. Thanks Darren,

    I just got accepted to blogburst, awesome. I’m looking forward to seeing how this works firsthand.

    Thanks again,

  5. There is a great video by Ms. Guzman of the Seattle Post Intelligencer on YouTube that talks about how commenting professionally + befriending your local newspaper bloggers.

    This is not spam or fly by commenting–but a genuine and honest relationship. As Guy Kawasaki would say the model is , “more eharmony, not hot or not.”

    Second, being original + funny allowed James Kotecki to get coverage on the frontpage of YouTube, then CNN, and now he works as a video blogger for the Politico in DC.

    Great post!

  6. wao.. this is one of the priciest blog entry I have ever seen. Imagine being featured in News site will not only give our blog maxium coverage but also a $10k backlink…

    awesome post

  7. I read this post the other day and decided to apply to Blogburst. They accepted my blog today! That was great news! Thanks for such a great post!

  8. Personally, I do not see the advantage of using these websites as a middle man.

    What about simply writing a press release? Contacting some relevant reporters? Getting to know some locally and/or nationally, and what’s killer is if you can make the AP wire.

    I’ll take the AP wire over the front page of DIgg any day.

    I’ve found that press releases quite well. Make it professional, pretty it up, target it correctly, and you’ll be reaching lots of new readers, customers, clients and fans.

  9. Thank you, good stuff! Looking forward to see how BlogBurst works for me!

  10. It is so funny to see some of these posts. There are a million ways to make money in this crazy world. Even for someone like potato chef above. I thought I had heard it, but p0tato chef. wow!

  11. Very, very informative article for a new blogger!

  12. Great article. The first one looks interesting. Might add it to my rss directory list.

  13. that is great! definitely something that would give credit to your blog

  14. Great article. The first one looks interesting. Might add it to my rss directory list.

  15. Hi Darren. Just wanna let you know that I just got accepted by BlogBurst. Thank you VERY much for the tip.

  16. Darren, thanks for the great article – I’ve been looking for ways to get more exposure for my electric vehicle blog and BlogBurst might be just the ticket. I hope I get accepted. Thanks again.

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