How to Choose What Social Media Space to Focus On

A brand new week and day 8 of our 31 Days to Build a Better Blog challenge! Let’s get started.

Today it’s all about social media, and the role it plays in your blogging. If you’re not careful, it can suck up all of your time and you’ll be left struggling to find hours in the day to create content for your blog.

Also it is easy to just drift along doing whatever whenever and really just not using it effectively – it can go so far as to even harm your blog and brand if you don’t pay attention.

In this episode (listen to it here or find it on iTunes or Stitcher), I talk about the moment I had recently when I realised I’d let things slip, and what I did to overcome it and make the ProBlogger social media accounts once again a thriving hub of blogging community.

I share the plan I came up with to revive my online presence, and issue you a challenge to help boost you out of any ruts you may find yourself in.

The first thing to do is to figure out which social network is best for your site, and I offer some suggestions to help you figure that out. If you’re already happy with the platforms you’ve chosen, you can also use the second few questions to help you accurately gauge whether you’re using them effectively, and what you can do to make them better.

I’ll also give you tips on how to navigate an editorial calendar for the platform you end up choosing, and I share what my calendar looks like for the ProBlogger social media accounts to help you along.

I hope you’ve been enjoying the podcast so far – I’d love to hear your feedback in the comments.

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Click here to listen to day eight of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Further Reading:

  • How to Socialize Your Posts for Maximum Effect
  • Most Popular Posts on Problogger 2014: Social Media
  • Hubspot’s The Social Media Content Calendar every Marketer Needs even has a template for you to fill in with your schedule.
  • How to Create and Schedule a Social Media Marketing Plan – Buffer
  • Inc.com: How to Choose the Best Social Media Sites to Market Your Business
  • About Darren Rowse
    Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
    Comments
    1. Loving your podcast series. It’s an amazing thought to start your podcasts with the widely popular 31DBBB.

      Social media is undoubtedly the new SEO. If you find and focus your energy on one traffic source at a time, you will get the most out of it.

    2. That can be quite challenging when you know people of all audiences have conversations and share content on Facebook, Twitter, Pinterest, Quora, and LinkedIn.

    3. Thank you for making this awesome and wonderful works of yours!!keep it up!