Recently I shared a video on my Facebook page about how I structure social media updates each week.
I have been asked frequently about how much content to share, what times to share, and what I do personally for each of my sites. I take a pretty proactive approach on the Digital Photography School Facebook and Twitter feeds, ensuring there’s a broad range of new and old content across timeslots that work for our audience.
It’s solid advice I think would be useful in any niche – especially because there is the tendency to be overwhelmed with having to keep up with different social media sites, all the while trying to be relevant and interesting. I always tell people to choose the sites that work for your blog and your audience, and to focus on doing them well.
In this video, I share my (very simple Google Doc) editorial calendar, and how I find content to fill it. I also go through the process I use to share each article with our audience, from choosing the image, to describing it in a way that will interest people. I also go through how I look through the archives for relevant articles that haven’t been shared in a while.
Do you have a social media workflow? Do you find using a third-party scheduling app useful? Would love to hear your thoughts in the comments.