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How I Make Money Blogging: Income Split for July 2010

Posted By Darren Rowse 18th of August 2010 Blogging for Dollars 0 Comments

Over the last few months I’ve been sharing a monthly breakdown of where my income comes from in the hope of illustrating some of the methods bloggers might like to look at when making money from blogging (see previous months linked to below).

The month of July was the second month in a row where eBooks were the biggest money maker for me. Here’s a pie chart showing the percentage breakdowns.

Screen shot 2010-08-16 at 4.47.55 PM.png

Before I say much more let me show you how the different income streams have tracked over the last 4 months (note I’ve expanded ‘speaking’ to be ‘speaking and events’ to include the ProBlogger Training Day (which wasn’t a massive earner as we kept the price down – but because it’s something I’d like to try again). I have also added a ‘total’ line to this chart to track total income.

Screen shot 2010-08-16 at 5.04.20 PM.png

A few comments:

  • Obviously there was a big eBook spike in June as we launched a photography eBook that month. July was down on the launch month but still very healthy – partly because of a few specials that I ran in July (I did a ‘Christmas in July’ special as well as offering a few communities a discount on the 31 Days to Build a Better Blog workbook).
  • AdSense was also pretty good last month – there’s no real explanation for this as traffic was steady. I can only guess that some advertisers were involved in a bit of a bidding war on Digital Photography School which drove prices up a little.
  • Affiliate programs were quite down – that can be explained simply by me not doing as many promotions in July – mainly because there were not too many product launches in my niches (for some reason they always seem to come out at once).
  • Direct Ad Sales are on the rise and you’ll see this continue to grow next month as I’ve been working with a direct ad sales rep who is now selling ads for my sites which has already led to some new clients.
  • Over all it was a good month. While not as spectacular as July it was up on the previous two months significantly.
  • Continuity Programs – a few people have asked what they are. In short – they’re membership sites – ProBlogger.com and The Third Tribe.

August is shaping up to be an interesting month. Later this week I’ll be launching a product here on ProBlogger (at a fairly inexpensive price point) which will be interesting to track. I’ve also participated in a couple of affiliate launches and have seen some interesting direct ad sales. I’m not quite sure whether it’ll be as good as July but am working toward it.

How was July for you?

If you’re interested in the previous months breakdowns they’re at:

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. I think you should start making money from Twitter

  2. This is a wonderful resource.

    I am still trying to make some money on my blog, but I am not an expert in HTML, blogging.

    Thanks for the continued information!

  3. Darren,

    That is really interesting. I never would have thought that such a large portion of your blogging income was generated through ebook sales.

    I personally thought that you would have a higher % of revenue from your advertising ventures.

    Very interesting read!

  4. This is very helpful.

    Thanks for sharing your income breakdown. This is very helpful since we now have an idea where to focus our efforts.

    Nicely Done! And thanks for sharing.

    Charlie Seymour Jr

  5. Darren, I too went out and created a product of my own where I am showing folks how I build my niche blogs. Looking forward to continue being in the ProBlogger community.

  6. Darren,

    Nice site and great posts !! How do I protect my e-books from being passed around for free ? Do you have a trick to protect e-books at the time they are purchased ?



  7. Thanks for the Insights Darren. I’ve implemented your tips on my blog http://www.harshitsinghal.com and hope to see great returns from it.

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