Last week I tweeted a question asking my Problogger followers to share the biggest challenge that they face as a blogger.
Around 50 replies came back and a couple of themes emerged – the biggest one centred around ‘Time’.
Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other demands such as up-keeping of social media accounts, responding to comments and emails etc. – finding time to write is a consistent challenge.
This issue is so prevalent, we actually published an eBook on the topic last year – BlogWise: How to Do More with Less (featuring 9 busy but productive bloggers such as Leo Babauta, Gretchen Rubin, Brian Clark, Heather Armstrong and more).
7 Tips for Busy Bloggers on Finding Time to Blog
I’m someone who periodically struggles with the challenges of being productive in limited timeframes. Over the last 10 years of blogging, I guess I’ve settled into something of a workflow and routine. What follows is a collection of reflections on what I’m learning.
I hope something in it connects with where you’re at!
1. It Starts with Life Priorities
I feel a bit like a parent saying this but the truth is, time management is a lot to do with priorities.
It’s important to take time out to identify what is truly important to you, as this is a starting point for working out how you should spend your time.
If blogging is important to you, the first step in finding time to do it is to name it as a priority.
Of course ‘naming’ it as important is only half the battle. For many people there is a HUGE gap between what they say is important and how they actually spend their time.
One of the most confronting exercises I’ve ever done, when it comes to time management, was when (as a young adult) I was challenged write a list of my priorities. I then had to track how I used each 15 minute block of time over a week.
At the end of the week I tallied up the different activities and was amazed to discover how much time I was spending on things that did not feature in my priorities list, and how little I spent on the things I’d named as my priorities.
My list of priorities included things like studying, career, relationships etc.
My actual use of time was dominated by TV, computer games, time in the pub etc.
Of course, at the time I was young and reckless… but I suspect if I did the exercise again today there would probably be a bit of a disconnect between my priorities and how I spent my time. The activities I ‘waste’ time on and my priorities today might be different but the pattern would probably remain.
One of the keys to finding time to blog is working out whether blogging is actually important to you and arranging your life so that time is allocated for it!
I know it’s sounds obvious but it is easier said than done… and needs to be said.
2. Name Your Blogging Priorities
In the section above I talk about ‘life priorities’ but now I want to hone in on your blogging priorities.
The challenge many bloggers face is that they feel overwhelmed and often distracted by the many elements of blogging that they feel they need to do to have success.
Writing blog posts, reading and commenting on others blogs, responding to readers comments, guest posting on others blogs, being active on Twitter, Facebook, Youtube, LinkedIn, Pinterest (and more), working on your blog design, writing an eBook, finding advertisers, creating a media kit…. the list goes on and on.
I’ve had periods in my own blogging where this list overwhelmed me – to the point it almost paralysed me.
When I felt overwhelmed, I tried to strip my blogging back to the core tasks I knew I needed to do to keep my blog moving forward. Again it was really about priorities.
What do you need to do to grow your blog and make it sustainable?
For me, I strip my focus back to these areas:
- Writing Content
- Finding Readers
- Building Community
These are the non-essential priorities I have with my blogging. Simply by naming them simplifies things a little for me so I’m not looking at a long, crazy list of little things that I need to do.
With this list in mind I’m can set myself some achievable goals in each area.
For example, when it comes to ‘Writing Content’ I’m set myself some goals with how many posts per week or month. Then I start to think about the types of posts I want each week.
So here on ProBlogger, my current goal is 5 posts per week as a minimum with 3-4 of those posts written by me and at least one of them to be a longer form piece of content (like my recent Guide to the Amazon Affiliate Program).
Within each of these areas I would normally have at least a couple of goals/priorities at any one time.
Simply having this list of things I want to achieve suddenly gives me direction on how to spend my time, which makes me much more effective when I do blog. Instead of sitting down at the computer to blog and then working out what to do, I have a list of things I need to get done – and I find myself just knocking them off.
3. Batch Process Your Main Tasks
I won’t go into great detail on this as I’ve written about it before but a number of years ago I changed the way that I do my weekly tasks and it significantly boosted my productivity levels.
Before making this switch, I would sit down to blog and find myself going through a whole day flitting from one thing to another…. but not really getting much done. I’d write an intro to a blog post, then jump onto Twitter, then talk to another blogger about a collaboration, then go back to the blog post, then moderate some comments, then jump on Facebook and then…. well you get the picture.
So I began to carve out longer chunks of time to do the most important tasks in ‘batches’.
For example, one of my weekly rhythms is to use Monday and Wednesday mornings to write. On those mornings, I will often set myself up in a cafe and work offline for 2-3 hours. This enables me to write as much content as possible for the days and week ahead. It is not unusual for me to write 4-5 blog posts that I’m then able to schedule onto the blog for the coming days.
By silo’ing off time to do the most important tasks, and removing other distractions, I found I churn through a lot more work than I had previously been able to do.
I now ‘batch’ process many tasks. I’ll often set aside half an hour to do social media for example (instead of popping into Twitter 20 times a day, I might spend a longer period once a day). Email is similarly something I try to do in batches, similarly I tend to read other blogs via RSS in batches etc.
Read more about ‘batch processing in my post ‘How Batch Processing Made Me 10 Times More Productive‘.
In the early days of my blogging I had very very limited times to blog. I was working 3-4 part time jobs at any one time while also studying in the evenings. As a result I often would only have half and hour here or there during a lunch break, late at night or early in the morning to write content.
In order to be more effective at those times, I began to do what I now call ‘mental blogging’.
So while I was working in one of my jobs in a warehouse packing parcels, I would begin to write my blog posts in my mind. I would come up with a topic, decide upon a title and then begin to map out my main points – all in my head.
I sometimes would use a small notebook to jot a few words down to remind me what I wanted to write but after a shift in the warehouse, I would often be ready to sit down and quickly write out a pretty decent blog post (sometimes more than one) because I’d effectively written it already in my head.
Since that time I’ve come across countless other bloggers who do a similar thing during their own daily activities.
Later on I did a similar thing by jotting down my notes on my iPhone or even speaking blog posts into an audio recording app on my iPhone while I was out on a walk.
4. Idea Generation and Editorial Calendars
In my early days of blogging one of my biggest time sucks was coming up with ideas. I would sit, staring at my computer screen for hours on end, trying to work out what to write about on my blog that day.
I discovered that a much more effective strategy is to put aside batches of time specifically to come up with post ideas.
Instead of deciding what to write about each day, I began to create times to brainstorm and mind map blog ideas. I would then developed a file for each post topic so that on any given day I could sit down and within seconds I’d have something to write about
Mind Mapping is my favourite technique for generating potentially hundreds of ideas (read Discover Hundreds of Post Ideas for Your Blog with Mind Mapping).
Just having the ideas ready to go when you need them will save you a lot of time. You can take this a step further and consider creating an Editorial Calendar where you actually slot the ideas into a calendar over the coming week, month (or longer) and map out where you’ll be going with the blog in that period of time.
Editorial calendars may not suit everyone but I know of numerous bloggers who plan their blogs content well over a month in advance. This not only gives them an idea of where their blog is headed but they also find it useful to monetize their blogs as they’re able to share their calendar with advertisers who may wish to sponsor a relevant series of posts that might be coming up.
5. Break Down Big Jobs into Small Bites
Late last year, I recorded a free webinar where I shared 10 things I wish I’d known about blogging when I started 10 years before. In that webinar I shared the story of creating the first eBook that I developed over at Digital Photography School.
The idea of creating an eBook was something that I’d been meaning to do for at least a year or two but I’d always put off doing it because I didn’t have the time for such a big project. I’d never done something like that before and I felt overwhelmed by it.
In the end, to get the eBook created and launched, I decided that the only way I’d find the time to write it was to get up 15 minutes earlier every morning to work on the project.
15 minutes a day isn’t much (although we had a newborn at the time so 15 minutes sleep was precious) but I was amazed how much I could get done in that short period of time, on a daily basis. Over the coming 2-3 months I completed writing the eBook, had had it designed, had worked out how to market it, had researched how to sell it (shopping carts etc) and was ready to launch.
I effectively broke down a big job into little bite sized chunks until it was complete. That eBook went on to sell thousands of copies and became the template for 19 other eBooks that I’ve now launched (the main source of income to my blogs today).
I often wonder what would have happened if I’d never found that extra 15 minutes per day!
6. Slow Blogging is OK
“I have to post something today!”
Sometimes, as bloggers, I think we create monsters for ourselves for no good reason when it comes to posting deadlines and frequency.
I’m very guilty of this and it’s been something of a relief to realise that I can slow down my blogging a little and not see it ‘hurt’ my blog.
Here on ProBlogger you may have noticed a bit of a change lately. I’ve gone from posting 7-10 posts per week to posting 5-6 times a week.
For many years here at ProBlogger I felt the need to publish daily posts and at times, even aimed for 2-3 posts per day. While there were some benefits of doing so (more posts can mean more traffic) there were also costs in terms of the quality but also personally (it’s hard to sustain that kind of publishing for years on end).
Since slowing down, I’ve been fascinated to see that our traffic has remained steady (in fact some days it has been higher). The other impact has been a rise in comment levels, in positive feedback but also in my own energy and passion levels.
While deadlines and targets for posting frequency can be motivating – there may be periods of time when slowing down has some big benefits.
7. Make Space for Preparation, Creating and Rest
I recently came across this great video from Aussie blogger Kemi Nekvapil
What I particularly loved about it was at around the 1.30 minute mark Kemi talks about the structure of her week and how she has 3 different types of days during her week. They are ‘preparation days’, ‘success days’ and ‘inspiration days’.
Note: I think this originally comes from Jack Canfield who talks about creating days for ‘preparation’, ‘success’ and ‘rest’.
So for Kemi, her Mondays are preparation days when she is getting ready to have a creative ‘success’ day, Tuesdays are successful days, Wednesdays are preparation days and Thursdays are successful days. Fridays are her inspiration days where she gets to do whatever she wants to do for herself.
By giving herself days with a different focus, Kemi says she’s able to keep her creativity up and to sustain herself.
It makes sense really – if every day is a day where you have to produce something and you never have time to prepare or to have a break the quality of what you produce will suffer (as will your energy levels).
I love this idea and almost intuitively have done something a little similar of late. My wife (V) works on a Wednesday, so on those days I’ve had a bit more to do with the kids (drop offs, pick ups and a shorter working day). I’ve decided to go with it not being quite as a productive day and make Wednesdays a little less hands on with work, giving me a little more space to just ‘be’.
I’ve been doing a little work but also am trying to put time aside on Wednesdays to read, walk and have a siesta. It might sound a little like a lazy day on some levels but I’m noticing that having a quieter day in the middle of my week certainly makes me more productive on the following days.
What Are Your Tips for Finding Time to Blog?
What I’ve written above just scratches the surface. I am by no means an expert on this and am keen to learn from your experience.