Today in our Finding Readers week is successful Australian blogger Mrs Woog of Woogsworld. With a thriving Facebook community and a comment section that makes the rest of us green with envy, she’s learned a thing or two in her time. Here she spills all…
Engagement. Not just diamond rings mind you, but getting people together and talking. In the world of social media, engagement is everything. After all, if a blog post falls in cyberspace and no one is there to read it… (Insert something profound here…)
There are several things that you can easily do to increase your engagement across the social media platforms that you use. It might be your blog, Facebook, Twitter or a combination of all three. I am pleased as punch to be able to share my knowledge with you, and hopefully, if you find my advice useful for your particular genre, you can see your engagement soar!
What is important to remember when creating content if you want repeat readers:
Voice – Well it is the big one, no? With so many writers and bloggers seeking to grow their readership, your voice needs to be clear, consistent and above all else, your own. The thing about SM is that there is a readership of your own out there; you just need to give them a reason to swing by.
I am coming from this as a personal blogger, which I think is the hardest niche to try and carve out. I write the way that I talk. It is just that simple. I write about mundane topics that people can relate to. I keep things light, fast, and hopefully people can get a giggle or take something away from my posts. So, practice, practice, practice and the best way to do this, is consistency. Writing is like a muscle in a way. The more you use it and do it, the stronger your words will be.
Readers like to feel like that they are a part of a social group. One of the things I have noticed lately is the interaction that readers are having with each other. It makes me feel like I am hosting one great big Cyber-Party. I start the conversations and then watch them develop. It is a truly delightful situation. And of course there is always going to be one nob that wants to crash the party, but they are shown the door quickly and with minimal fuss.
And a small spank on the bottom.
It is the facilitation of these conversations that will give you a really great insight into who your readers actually are. It is this information that will help you to work out what sort of content to deliver to them. What will work, and what will sink.
I call writing a post that gets no comments, “DELIVERING A DOUGHNUT” which means a big fat zero when it comes to interaction. Happens to everyone. I just move on, like the Soup Nazi…. NEXT!
It is not always possible, interact with your “guests” as much as you would like to. If someone takes the time to email you, reply to him or her. If someone takes the time to comment, try and acknowledge their involvement. Depending on where you are in your blogging life, this will vary. I like to make time during the day to do it – 15 minutes here and there. Treat every reader with respect.
And please don’t be chicken shit when it comes to discussing the big issues.
Why, it’s the three P’s!
Have an opinion and share it. Present your case and back it up with facts. It is the single most immediate way to drive up the engagement on your blog. It is not about arguing, but people want to share their point of view and you are providing the platform to do so. Plus it is fun! I am always prepared to be proven wrong. Try it!
My social media playground is the blog, Twitter and Facebook, and I approach these very differently. It was not something that I consciously set out to do, but on reflection it is just the way it turned out.
Facebook for your blog? Everyone has one, and if you don’t, you should.
Why? Because it is the best WORD OF MOUTH was to get your blog onto people’s screens. Because it is the easiest way to get your content shared. Because it is fun and interactive. Just because, ok?
My first post on my facebook page?
My blog is my-free-for-all cocktail party and my Facebook Page is my “Drinks with the Gals” night. People choose to be a part of it. It is inclusive and respectful and we all have a good old laugh. Sure, there are the occasional biffos, but that happens in any social group, no?
And then there is Twitter, or as I like to call it, the seedy backroom bar of some dodgy pub. Fast, fun and fancy free, you need to keep your wits about you on this popular, but sometimes much maligned social media platform. Make one mistake, and you can be taken out by faceless trolls (Just ask my friend Tracey Spicer!) but as quickly as things can flare up, they die away.
So my top 3 tips for increasing the engagement on your social media platforms?
- Make a spelling mistake. People LOVE to point them out to you.
- Tell people you think vaccinations are the devil’s work.
- Write a blog post about how you are over blogging and are thinking about quitting.
What’s that? You want serious tips? Fine.
- Be around. Dedicate time to write and share and promote and respond. Be consistent.
- Give them content that is worth reading. Ask yourself, what are they getting out of this post? Give them a reason to come back and get involved in the online world that you have created, and reward their loyalty with fantastic (and varied) content.
- Be brave. A dog never barked at a parked car.
What are your tips? Does Facebook work for you?