Working With Brands Panel
June 20, 2016 By Darren Rowse
Influencer marketing is exploding – almost any study will tell you that brands are increasing their budgets for influencer activity and they’re seeing more engagement than on owned or other paid media. If you’re wanting to work with brands, this is good news. The other good news is that we have a panel ready to answer your questions at ProBlogger Event 2016.
Learn from both the influencer side – Brian Fanzo of iSocialFanz and Nikki Parkinson of Styling You – and hear the brand side from Kristie Galea of Olympus. Moderated by Laney Galligan, General Manager of ProBlogger and the founder of Agents of Influence.
This Q&A session will start with some key insights on brand/influencer relationships and working processes from each panellist. There will then be ample time for open question format and discussion from the audience giving you the opportunity to explore specific issues and learn from the panel’s collective experience. Make sure you put your name down for this Workshop (open for booking 1st July) as capacity is limited. The Working With Brands Panel is part of PBEVENT’s “Using My Influence” stream.
If you haven’t bought your PBEVENT ticket yet, get in before July 1 when the price of admission goes up $100.
Nikki Parkinson – Styling You
Nikki Parkinson is a former journalist-turned blogger and author. She blogs at award-winning fashion, beauty and lifestyle blog, Styling You. Last year Styling You was the first blog business to win a Telstra Business Award: the 2015 Queensland micro business of the year. Her book, Unlock Your Style, was published by Hachette Australia in 2014. Styling You has a readership of more than 100,000 per month and attracts sponsorship from national brands such as Katies, FRANKiE4 Footwear, Olay and Schwarzkopf. She loves connecting with her online community and helping women find greater confidence through their everyday style.
Brian Fanzo – iSocialFanz
Brian Fanzo is a proud Dad of 3 girls, Pittsburgh Sports Fan, Social Media Geek and Technology Evangelist. Currently a Change Evangelist helping enterprise technology companies utilize new technology such as Social, Mobile, Analytics and Cloud Computing to be more productive and become more involved in their communities as a social business! Brian’s true passion is for teaching change and he focuses on doing this with his actions as well as leveraging social and technology, as he hosts two weekly hangouts, #SbizHour & #CloudTalk as well as a two weekly podcast called SMACtalk and iSocialTalks!
Kristie Gallea – Olympus
A passionate, innovative and collaborative marketer with over 12 years experience in brand and product marketing. Kristie currently leads Olympus’ brand and product strategy as they redefine the camera industry with their OM-D and PEN cameras. Originally landing herself at Samsung as the youngest and only female product manager (way back) in 2004 with the smallest and (most obscure) product category of laser printers. It was here Kristie learnt that to thrive, constant innovation is absolutely mandatory. Developing a core belief that it is not simply enough to strive to overtake the competition but it’s the journey that you take your brand, customers and business on that matters the most.
Laney Galligan – ProBlogger and Agents of Influence
Ngahuia “Laney” Galligan is General Manager of ProBlogger and the founder and director of Agents of Influence, a service focused on bespoke brand partnerships for bloggers beyond the sponsored post. Laney has secured hundreds of thousands of dollars in sponsorships for bloggers and events, and is a skilled corporate negotiator and sales professional. Her main focus is on long term sponsorships and professionalising how independent influencers work with agencies and brands.
If you haven’t bought your PBEVENT ticket yet, get in before July 1 and save $100 before the full rate kicks in.