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How to Create Consistently Valuable Content for Your Blog

Posted By Guest Blogger 1st of December 2016 Writing Content 0 Comments

How to Create Consistently Valuable Content For Your Blog | ProBlogger

Doing something of value is a basic motive that drives us in doing pretty much anything in our lives.

Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. When we talk about blogging, we should consider the value of our texts, especially if we write professionally and there are targets to be reached. Even though blogging has been around for quite awhile, the number of people practicing it who can’t distinguish clearly what is the value of the content they create, how to effectively measure it and boost its engagement is concerningly high.

The art of blogging

Blogging may be considered an art, as it is a way of expression and no matter the topic people write about, they put a little piece of themselves into the materials they are working on. Writers put the words in a certain sequence and structure the information that is contained inside through their own perspective, thus creating a unique material.

Every professional can tell you that writing is the easy part of blogging. The harder one comes with defining the message and pinpointing the kind of value the content brings. The major problem with art and personal expression at all is that, usually, they cannot be interpreted in the same way by everyone or even by the targeted audience, if the message is not presented in an appropriate way. This is why before starting an article, we need to consider a few things such as:

  • What are the characteristics of our targeted audience?
  • What interests them?
  • What value do we, as bloggers, want to bring to them?

By doing so, we will save ourselves time otherwise wasted on unnecessary editing. Further, we will prevent anxiety and disappointment if the published material does not achieve the results we had hoped for during the process of realizing our idea.

Why should we concentrate on value so much?

Blogging is a process of continuous improvement that requires time, dedication and expertise on the topics we cover. For many people, it starts as a hobby that later turns into a secondary source of income and eventually a full-time occupation.

Bringing value to your readers is the only way to make a profession out of blogging. Simply put, if your words lack value for your readers, you won’t be able to build an audience and a community around your writing.

Speaking from the perspective of a journalist who transitioned to blogging, creating a valuable blog article for a specifically segmented audience is much harder than it may seem. For example, when you reflect the news, the way you present the information is pretty simple – deliver the message with maximum clarity and avoid manipulation at all cost.

When I transitioned to professional blogging, the difference became apparent immediately. I started writing in the manner of a reporter, but my target audience’s response was unanticipated. I was writing for a sophisticated audience of project managers in the IT sector, not the masses, and at first, many of the people reading my articles had more expertise than me on the topics I was presenting. As a result, articles that seemed perfect to me, were achieving a lot less engagement and a lower response rate than I hoped. Not to mention my drafts were getting far more edits than I was used to, which was not a pleasant feeling.

The value of a piece of content varies from one person to another

Identifying the value of an article is not always an easy task. Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. This is not a surprise because even similar people may find different or no value at all in a given article.

In blogging, the value of an article usually consists of the information that readers take away and can apply at some point. A simple way of creating valuable content is to present actionable advice in a way that is easy to understand by the targeted audience. In other words, offer something that can make a positive impact on the way your readers live or work.

The article should be long enough to go in depth about the topic and yet short enough to keep the reader’s attention up until the end. When planning any form of content, we should be asking ourselves – what will the readers learn from the material and are we going to bring some kind of positive change to their lives with the article we are about to write.

For some topics, the value is easy to point out, while others need deeper consideration

To illustrate the difference, let’s look at the types of projects a tech blogger might undertake. In the first case scenario, she decides to write a review of a certain product. The value for her audience is going to consist of getting to know the advantages and disadvantages of the product, accompanied by advice on whether the product is worth buying, given from a person with first hand experience.

In the second scenario, that same blogger writes an article about a psychological factor connected to the way her readers work. In this case, giving them something of value might prove harder because the reader is provided with subjective advice on a topic that may be related to them.

Knowing that something is valuable is important, knowing exactly how much – even more so

Creating content of value is somewhat easier when you are not keeping up with schedules, because you have freedom to remodel the message of the material as many times as you need, and deliver it only when you have full certainty in its impact on your targeted audience.

Unfortunately, most professional bloggers must adhere to deadlines and maintain a predictable delivery schedule of content to their readers. Even if you know that your content is valuable, you need to know exactly how much and to whom at which time. This will allow you to focus on articles with high value to the majority of the readers and show you how to make more impact with your work on a regular basis. There are many indicators that can help you identify the most valuable pieces of content you create, focused in three categories:

  • Engagement metrics
  • Social media metrics
  • SEO metrics

Among the most important indicators of the value of your content can be found with the help of your website analytics. You do not need to track every single metric that Google provides, but you should target at least a handful of them like page views, time spent on the article, crawl rate, inbound links, and bounce rate.

Social media is of no lesser importance, as it is one of the largest sources of user data in the world. You should be keeping an eye on the reach and engagement of every article you post, as well as the advocacy on your page (comments, participation in polls and, most importantly, feedback).

When referring to SEO, the most important metrics you should follow consistently are your articles’ page rankings in the high-traffic search engines and the keywords that bring visitors to your blog. It is important to know how you rank for words or phrases that are common to the field you write about or the industry you often reference and plan for which ones you will aim to rank better.

Focus on creating more value instead of more volume

To create more valuable content bloggers should have a clear understanding of the details related to the spectrum of topics they cover. By selecting a niche and sticking to it, you will be able to attract more readers with similar interests. This way, you can deliver value to a larger percent of your audience with every post you create. As a result, you will retain a larger part of the visitors that come to your blog.

Focusing on quality instead of quantity will do you a big favor, because when the audience knows that they will get something valuable every time you publish content, they will be eager to read your every word before they’ve even seen the title .

Find an efficient way of working

Last but not least, you need to have an efficient way of work. Blogging is usually not a solo act and we often end up collaborating with different people to be able to consistently create valuable new content and grow the community of peers with similar interests.

The common misconception is that the creative process cannot help but be messy and uneven, that you can’t control inspiration. Although there is some truth to this, a growing number of professional bloggers have been experimenting in developing and adopting process management methods to assess and boost the quality of their work and improve the efficiency of their creative process.

More recently, the Kanban method, typical to the IT and manufacturing industries, has been making its way into the lives of a growing number of professional writers, especially those that specialize in technical blogging. The method began in production, was later adapted for software development, and eventually, started gaining popularity in other professional fields.

It is used to map the workflow of a person or a team on a white board. Each part of the white board represents a typical step of your process, whatever it may be. Tasks are hosted on individual sticky notes that move from the first stage, on the left side of the board, to the final completion stage, on the right side of the board. On the board, you can create a backlog that contains all of the ideas that you generate, but are unable to work on at the moment.

The great thing about Kanban is that it is very simple to apply and yet extremely effective in boosting the efficiency of your creative process because it removes the possibility to lose track of your work and helps you avoid multitasking.

How to Create Consistently Valuable Content for Your Blog | ProBlogger.net

Blogging is a calling, a passion, an art, and a profession for many people across the globe. Creating value should be the main goal of every person who wants to turn their blogging from a hobby into a profession. Learning how to recognize and measure it is of utmost importance to every “pro” out there. Hopefully, by reaching the conclusion of this article, you have been able to find value in this article as well.

Alexander Novkov is Marketing Expert at Kanbanize where he specializes in content marketing and social media. Before getting into the tech world he was an economic reporter for the Bulgarian media OFFNews. Alex is passionate about creative writing and continuous improvement.

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
  1. Hi Stacey,

    Before I started my blog there was always one common theme of advice – post frequently. Adding value to your frequent posts is really the winning formula.

  2. Hi Alexander,

    Value always followed passion for me. When I loved what I did, blogging-wise, that value kept a flowing. When I followed profits over passions i slowly sucked the life and value out of my posts.

    It’s like, when we love what we do and have fun with it, readers who love what we do and have fun reading our posts make a beeline for us. This has been the case with my blog again and again. Focus on the passion, blog for the love of blogging, worry not about GETTING from your work and you will create valuable posts from here to Kingdom Come :)


    • Hi Ryan,

      You are absolutely right. If you have no passion for the topics you cover, you’ll have little chance to succeed in the long run. However, if you can’t turn your passion into a valuable message, your audience will simply fail to understand it.

    • Hello, Ryan,

      You got it right. Its actually the way of life, your love for your work is visible.


  3. This something that I am practicing on a daily basis. One way I found out what my readers what to learn? Is to simply asking them what they want to learn? I make a quick survey with “Google Forms” on subjects closely related to the niche I am in and send an email to my subscribers. Within a short while, I’ll get a response and can base my content around that.

  4. Consistently creating valuable content is the fundamental thing that can take you to the pinnacle of blogging success.

    BUT unfortunately, most of us can’t realize this thing. We often go for quantity instead of quality.

    I think that most new bloggers are so curious about making more & more content on their newly branded blog that they forget to add real value to their audience.

    AND this post actually solves all the problems of creating crap.

    Thanks for sharing such a nice post.


  5. Hey Stacey,

    Indeed, writing is really considered as easiest part of blogging but you have discussed amazing factors regarding its importance. Sometimes our audience neglect our blog due to several reason so it called writing is easy but its existence is tough. Now-a-days, style of blogging changing day by day due to many factor such as competition. Every professional blogger wants their blog make space in heart of audience but it is quite difficult. We should always try to enhance our content to make possible engagement of targeted audience. Today, importance of social media platform increasing day by day for its vital role to make our content successful. Eventually, thanks for sharing your amazing ideology with us.

    With best wishes,

    Amar kumar

  6. Hi Stacey,
    Before I started my blog there was always one common theme of advice – post frequently. ??????

  7. The consistency is the main part to make your blog more valuable

  8. Thanks. I was actually stumped with writer’s block and was looking for some inspiration. Well one more thing is that those bloggers allow guest posts.

  9. I do struggle with my blogging activities on a daily basis. I really needed a post like this to make my brain clear on what I could do to organise myself better for organising my blogging activities. Thanks a ton for this brilliant article.

  10. Great post Stacy! I have retained a bounce rate of under 20% for nearly two years now, and that is with nearly 400-600 visits a day. I look at bounce rate, time on site, and page views as extremely important metrics myself. Breaking those down on the different pieces of content helps me better define the type of content to create as well.

  11. Hi Alexander,

    I totally agree with you. Bloggers out something personal in each article. Blogging is an art to express yourself.

    People have the value in their content. But what are the possibilities of maintaining it?
    It’s only if they love what they write.

    Blogging is about following the passion. They can create the content only if they take their passion along with their business.

  12. I am agree with you that the quality has more weight over the quantity. Often new bloggers stress on writing many posts without keeping the quantity. Nice topic

  13. Actually I too struggle for a good content and then posting it up on a blog is exhaustive. Your article has given me tips to manage it all. Thanks for sharing this information.

  14. Content is King still rules toady but its definition has been changed now. Just a few years ago it was sufficient to write a bit long post with some useful info. But nowadays, we have to write long posts with video and other forms of media to support our topic.

    Our desired information containing that mixture of multi-media and having 1000+ words is now the know as “Great Content.”

    Thanks Stacy for your valuable info.

  15. I mostly write for entertainment purposes (I’m a comedian – not an educator), so a lot of the value of my posts comes from a grand, underlying message or theme that I try to convey. So when I write about an otherwise terrible experience, I try to first make the writing funny and lighthearted and then go back through to add a lesson learned or something gained.

    That doesn’t work particularly well in B2B settings, but I know a lot of personal bloggers who have an insane amount of trouble trying to figure out what they actually have to offer.

    Case in point: I made a YouTube video where my best friend and I read “Oh the Places You’ll Go” by Dr. Seuss. Mostly it was just for fun, but the book itself is valuable, inspiring, and grounding, so I posted it to a lot of entrepreneurial groups. I like the message of climbing the mountain and pushing forward even when going gets tough, and I know it resonates with a lot of people in my boat.

    That’s what you have to do sometimes. If you can’t find a tangible value, see if any part of your message resonates on an emotional level and then find people it’ll resonate with.

  16. This is very important for me, I always consider making mass of contents, but never care about the quality, I think I should find out a way to produce valuable contents. Quality is the king.

  17. Not easy to create great content all the time unless you have a team of writers who knows the pulse of your target audience.

    But yes, you can use strategies like Skyscraper technique to consistently post great content that’s proven to work in your industry. Then again, consistency and proper research are the keys here.

    Following where your target audience are, getting in touch with influencers and reading books related to your industry can immensely help you create engaging content.

    Also make sure you are writing every day to hone your skills. No one likes to read corporate jargon.

  18. I don’t have trouble with it… I know “how” to do it, I just don’t like the process of targeting and writing like a marketer. I’m a writer. A storyteller. Blogging has changed so much since I started 10 years ago. I took a year away from blogging, sort of, when my spouse was sick with cancer and died. I came back in 2016 and blogging has changed so much. It is marketing, not writing. I understand why you called it an art, but the art of writing from the heart seems to be gone. I was blogging while many of the current successful bloggers were still in high school. Sigh. As I said, I know “how” to do marketing and use keywords and targeting, I just can’t stand it. It makes me feel like a phony. Thanks for listening.

  19. I think that most new bloggers are so curious about making more & more content on their newly branded blog that they forget to add real value to their audience

  20. I believe almost every niche one dives into can generate great content. Although there are some niches where eventually you might hit a wall, if you don’t have enough knowledge regarding the niche. I guess this is where hiring writers come into play, which could still hurt an online business.

  21. I get so irritated when I click on a search listing just to find an article that is poorly written, poor grammar, and shows that the writer obviously had no desire to please the reader. Good article.

  22. Couldn’t agree more with you! We definitely need more quality content like yours, Alexander!

  23. Alexander Novkov , you called writing is an art and the writer put themselves in their writing which is the best line i found in this article. The whole post is worth reading and all the points should be considered before starting any blog. Another thing which i liked most is knowing something better before writing which may help to bring the exact ideas you need to put in an exact place. thank you so much

  24. I think relevancy content with low keyword density could be more valuable.

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