In today’s episode of the ProBlogger podcast I wanted to talk about the nitty gritty of defining what your blog is about. Not just to pigeonhole anybody, or to put any constraints on your creativity, but to help you hone in on what you want to provide and how you want to come across online.
This is a question that’s particularly important to think on when you’re first starting out (although experimentation is also encouraged!), but still useful when you’re already established to ensure you’re working within your goals. It’s also ok to change your mind as you go!
Most successful blogs do have a niche or a topic, and in many cases it’s the reader demographic and not so much the topic niche that drives the content. You can cover a large amount of topics if your readers are parents, or retirees – topics can really depend more on the audience than the niche itself.
If you’re struggling with defining your niche, then I’ve got 15 questions for you to ponder – grab a pen and a notebook and jot down your answers as they come to you, and hopefully by then end you will see some themes emerging… and some focus for your site.
You can hear the podcast and questions below, and find the show notes over at episode 59 of the ProBlogger podcast here.