Chitika have today announced changes to theirad unit. Now instead of it just being a text based ad unit they’ve added an image and styling (it’s much better than the old one).
I’m not sure that I’ve really featured this ad unit here before on ProBlogger – so let me give you an introduction to it if you’ve not seen it.
Chitika LINX is a PPC (you get paid if someone clicks them) in text ad. If you activate it on your site you’ll see some words on your posts become links with little double underlines under them.
If your readers put their mouse over these links a little popup appears that shows a Chitika ad unit (pictured left). If your reader clicks on the ad unit you get paid.
These in text links have been offered by other ad networks for some time and publishers are generally in two camps on them.
On the one hand the ads do tend to convert reasonably well because they are in your content contextually and as a result in the line of site of your readers. So some publishers love them.
On the other hand some publishers see them as intrusive and disruptive (due to the pop up element) and other don’t like them because they like to keep their content area free of advertising.
I’ve text this type of advertising (using other networks) on a couple of my blogs at different times and did find them to convert well. I was also surprised that I didn’t hear any negative feedback from readers. Having said this – apart from the odd testing of them I’ve decided not to use them on my blogs.
Other options if you’re looking for in text ad link alternatives like