CategoryWriting Content
The Secret to Writing Effective Sales Copy
This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell something. You may have even become a blogger so you can avoid writing sales copy. ...more
Writing Content
How to Structure Your Blog Posts with Subheadings
This post is based on episode 132 of the ProBlogger podcast. I’m willing to bet that every blog post you’ve ever written has a main heading at the top. (If you use WordPress, it’s usually the title.) But how many of them have subheadings? Even if you’ve never used them before, ...more
Writing Content
How to Edit Your Blog Posts in 7 Simple Steps
This post is based on episode 168 of the ProBlogger podcast. We often talk about being a great writer. But most great writers are also great editors, because chances are their first drafts were far from perfect. So here’s how to be a great editor of your own work and ...more
Writing Content
Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start
This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most blogs still rely heavily on written content. Which makes writer’s block a real problem when it hits. That’s why I’ve spent the past few ...more
Writing Content
Third Step to Beating Writer’s Block: Getting the Words Flowing
This post is based on episode 86 of the ProBlogger podcast. For the past couple of weeks I’ve been talking about beating writer’s block. I’m sure every bloggers faces it sooner or later, and to be a successful blogger you really need to know how to deal with it. We started off ...more
Writing Content
The Future of Written Content (and Why It Has One)
This post is based on episode 187 of the ProBlogger podcast. The internet landscape has changed a lot of the years. In the beginning, nearly all the content was text. But these days we can get our message across with videos, podcasts, infographics, animations and more. Which begs the question: What ...more
Writing Content
How to Handle Critical and Attacking Comments from Blog Readers
How do you deal with criticism? When you put yourself out there as a blogger, the feedback you get isn’t always as constructive as you’d like. It can even verge on being an aggressive or personal attack. While I’ve only experienced it a handful of times in my blogging career, it ...more
Writing Content
Seven Important Things I’ve Learnt from Eleven Years of Freelance Blogging
Have you ever thought of giving paid blogging a go? Maybe you see it as a means to an end, or perhaps a handy way to make some extra money to support your own blog. But paid blogging can also be a great way to super-charge your growth as a ...more
Writing Content
How to Write Great Blog Post Titles
This post is based on Episode 156 of the ProBlogger podcast. The title of your blog post can completely change its destiny. People often decide whether to read your post – and ultimately take action – based on the title alone. It may also determine whether or not they share your ...more
Writing Content