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This is a guest contribution from Monika Mundell, communication strategist and copywriter. Conversational copy is one of the best ways of creating engagement with a reader. It sets a welcoming, familiar tone that invites readers in. Famous copywriter John Caples delcares conversational copy to be about “You + Me.” Many ...more

This is a guest contribution from Thai Nguyen, of The Wantrepreneur Journey. Along with the human emotional response to music, perhaps there is nothing more universal in experience as the human response and perception of color (of course unless you are color-blind). Despite the ubiquitous nature of color in reality ...more

It is a truth universally acknowledged that if one has a blog, one is in want of readers. We want people to stop by and read our stories, hear our messages, see our videos, listen to our podcasts. We want to connect, we want to share, and we want to ...more

This is a guest contribution from Stefan Pylarinos, author of Kindle Money Mastery. Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon has made it extremely easy for anyone to publish their own Kindle book for sale on Amazon.com, and many ...more

This post is from Leslie Anglesey, writing coach and a contributor to Essay Tigers You may be asking yourself: “How do I write copy that sells?” – Too many of us get distracted by myths about the rules of communication, marketing messages, and stuff like that. Today’s post blends together seven out-of-the-box ...more

Over on dPS last week we launched an eBook on Posing Portraits that has sold faster than any other eBook launch I’ve been a part of. While talking with a friend about the success of the launch, he asked why I thought it had done so well. I thought I’d ...more

After the week we’ve had immersing ourselves in the wild and wonderful world of sourcing blog content, there shouldn’t be any one of you who hasn’t come up with at least one idea for a post. But in order to blog better this year, I’m encouraging you to push even ...more

This past week, we’ve been talking about all things content – where can we get it? What inspires us? What works with our audience? What are some out-of-the-box ideas that will set us apart from the regular blogging crowd? We spoke with Chantelle Ellem, of Fat Mum Slim, who encouraged ...more

In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested ...more