This is a guest contribution from Stefan Pylarinos, author of Kindle Money Mastery.
Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon has made it extremely easy for anyone to publish their own Kindle book for sale on Amazon.com, and many bloggers are taking advantage of it. You might have thought in the past that writing and publishing your own book could be a challenging pursuit, but I’m about to prove you otherwise. By the time you’ve finished reading this article, you’ll be crystal-clear why publishing your own Kindle book is something that you won’t want to miss out on.
1. More Money
This is the most obvious reason. Selling your own Kindle book to your audience is a great way to monetize your blog. If your audience enjoys your writing and content, then it’ll be an extremely easy sell for you that will pocket you extra money every month. Not only that, but by promoting it to your blog audience, it will help boost your Kindle book on Amazon.com. Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors. Even if you don’t have a blog, a Kindle book is still a fantastic way to make money if you know how to rank your Kindle book on Amazon.
2. Builds More Trust
A Kindle book is a fantastic way to build more trust and a deeper relationship with your readers. In your book, you’re able to share stories and deliver immense value, which helps your readers to connect with you even more. Often times people will skim over blog posts or not receive the value of them fully, simply because it’s free content that people take for granted. With a Kindle book, people will actually sit down without distraction and read from start to finish with their Kindle e-reader, tablet or on their computer.
3. Makes You An Authority
Publishing your own Kindle book immediately makes you an authority in your marketplace. Not only do you gain the status of being a “published author”, but you can also quite easily attain the title “Amazon Bestselling Author”. I remember when I published my first Kindle book, Life Mastery, and posted the news on my personal Facebook page. Immediately, I received a massive response of praise and admiration from friends and followers. People put authors on a pedestal and will begin to see you differently. You instantly become an expert.
4. Will Help You Get More Traffic And Subscribers
Amazon provides a lot of opportunity for you to promote your Kindle book on their website. One advantage they have is something called the KDP Select program, which means that your Kindle book becomes exclusive only to Amazon for 90 days. During that time, the main benefit you receive is being able to run a Free Promotion on your Kindle book for up to 5 days. During these 5 days, your Kindle book will be listed for free on Amazon and they will do the promoting for you. It’s not unusual for a Kindle book to get a couple hundred or couple thousand downloads during those 5 days.
I’ve had a Kindle book get me over 22,000 downloads in five days. You might be wondering, “how the heck does this help me get more traffic and subscribers for my blog?” The primary way is by optimizing your Kindle book to promote your blog. For example, you could have links in your book to different articles on your blog, to a squeeze page, as well as your social media accounts. By taking advantage of this strategy, you could easily gain hundreds or thousands of new, highly targeted, quality visitors and subscribers.
5. Can Lead To Much Greater Opportunity
Being an author on Amazon can lead to much greater opportunity, such as media exposure or speaking opportunity. I’ve been contacted by members of the media and been interviewed many times, getting me a lot of extra exposure, simply by having my own Kindle book. I’ve also been invited to speak at different events and seminars. Even requests for coaching and consulting can begin to become frequent. Like I mentioned earlier, others look up to you as an expert and authority in your marketplace. You’re no longer just a “blogger”, but you’re an AUTHOR.
These five reasons should be enough to really persuade you into writing and publishing your own Kindle book. If you’re already writing content and articles for your blog, then it should be a fairly easy process for you to write your own Kindle book. I see writing a Kindle book similar to writing a series of blog posts. These days, a book doesn’t have to be super long either. You could publish a 40 or 50 page book and sell it for $2.99 or $4.99, in which case Amazon will pay you a 70% royalty for every sale. You can make even more if you create a paperback version of it also, which is extremely easy using CreateSpace. The opportunity is there and it’s something that you’re going to want to jump in on sooner, rather than later.
Get going on it and don’t miss out!
Stefan Pylarinos is an Amazon Bestselling Author and founder of Kindle Money Mastery. Stefan’s Kindle Money Mastery course teaches you step-by-step how to create, publish and market your own Kindle books so that you can make a full-time living through Amazon.