CategoryCreating Content

My wife’s first words to me were… ‘Hi Michael, it’s nice to meet you’ …which was both funny and memorable since my name is DARREN, not Michael!   Ever wondered how some posts keep you hooked while others don’t catch your eye? It’s all in the opener. The first words ...more

Whatever you want to achieve by blogging – money, a fully-fledged business, recognition in your field, a creative outlet, or sharing your message with the world – you need to write. There’s no way around it. Blogging is writing. Your platform, your means of communication, involves putting words onto a ...more

Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago. Your blog post – that important but ...more

It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of. With the idea fresh in your mind you sit down at your keyboard and BANG it out – desperate ...more

Maintaining Momentum in Blogging Series Have you ever found yourself staring at your blog, wondering what on earth to write about next? You might think you’ve explored every angle of your topic, leaving no stone unturned. If this sounds familiar, you’re not alone. Many bloggers encounter this challenge, especially after ...more

Is it taking you ages to write blog posts? You’re not alone… Whether you’re new to blogging or you’ve been running your blog for a while, the time commitment can be really overwhelming. Just getting one post published each week can be a struggle, especially if you’re focused on producing ...more

Have you ever stumbled upon a blog that felt like it was speaking directly to you, solving a problem you didn’t even know you had? That’s the power of “usefulness” in blogging, a concept that’s not just a philosophy for me, but the backbone of my approach to blogging and ...more

As I write this it is the last Tuesday morning of the month and I’m sitting in a local coffee shop going through my ‘end of the month routine‘. It involves a large lattè (everything else hinges on this) and some delving into my blogs metrics to see how they’ve ...more

Once upon a time, I shared a set of slides from a presentation which outlines a variety of lessons that I’ve learned as a blogger. Over the coming months I intend to expand upon many of the points in that presentation – starting today with ‘Listening’. When I began blogging ...more