CategoryBusiness Blogging

In the time that I have been blogging, I have noticed that there are a few things that “successful” blogs have in common. And I am defining “success” in every way — monetary terms, absolute traffic, but more importantly, in robust and continued growth. With 2007 here and many New ...more

The following reader quick tip was submitted by Ann Handley from Marketing Profs: Daily Fix. One of the questions I often field comes from business owners who are thinking of launching a blog but are wondering, “What can I write about…?” A recent post by Poynter contributor Vince Maher does ...more

I’ve had an increasing amount of readers writing to me over the past few weeks asking questions on the topic of how to develop a business blog as opposed to a commercial or entrepreneurial blog. Here’s one reader’s question to help flesh this out a little: “Hi Darren, can I ...more

Is RSS is the downfall of building relationships and commerce on blogs? First, let’s set the record straight. I’ve drunk the kool aid. I get it. I love RSS and that new orange icon is pretty cute too. The ability to read huge amounts of information in one place, receive ...more

Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging. That’s a 5000% Return on Investment! ‘That’s based on her calculation that her $14.95 / month account with TypePad triggered ...more

The last few years have seen quite a few blog conferences but here’s one with a twist – Blogonomics – the world’s first floating blog conference! I’ve been hearing about this one for a little while now and it’s just gone public – they’re actually running a Blog Cruise which ...more

Six Apart and Yahoo have announced a partnership as Yahoo will use MovableType as to provide small businesses with websites through it’s existing small business web site management service: ‘Yahoo will effectively act as the preferred provider of Movable Type for small business users, taking advantage of its scale and ...more

news.com reports that 59% of CEOs believe blogs are a useful internal communication tool while 47% believe that they are useful for external communication. Of course this means that 41% and 53% are not so excited by blogs: ””Most CEOs are still in a wait-and-see mode when it comes to ...more

If you’ve got a spare 10 minutes can I recommend heading to Rachel’s blog and downloading a PDF that she’s posted that is the verbatim of a talk that she and her partner (that’s blog partner and life partner) Regan did to the New Zealand Marketing Association on the topic ...more