CategoryBlog Promotion

This guest post is by Jonathan Goodman. Content is still king, but influential relationships are queen. And we all know that women rule the world, so maybe we should start paying more attention to these queens. Bloggers should publish less and promote more. If you enjoy staying awake until 4am ...more

This guest post is by Karl Staib of Domino Connection. Have you ever planned out your day and put marketing as the last thing on your list because you just can’t stomach another rejection? I know I did. I have a popular blog named Work Happy Now that gets 15,000 ...more

This guest post is by Alana Bender. Bloggers could probably stand to learn a few marketing tips from email marketers. For years, email marketers have used all kinds of demographic email lists to build up customer bases. They’ve created lists aimed at women aged 40-plus, with kids, driving a family ...more

As web usage grows, and we all become more connected more of the time, it could seem like getting traffic to your blog should be getting easier. But as connectedness increases, so does competition. There are only 24 hours in a day, and the blogger’s job is to convince readers ...more

This guest post is by John Kelly of www.company.com.au. When bloggers think about monetising their content, most will turn to Google AdSense for advertising revenue, and some may think about releasing an ebook or enrolling in an affiliate program.  While these channels work for a few blogs, most will realise ...more

Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create ...more

This guest post is by Jeszlene Zhou of First Communication Job. I love the idea of using a blog as your personal hub, and how it creates a centralised space for all your social media sites, your portfolio, and more. Most bloggers and social media professionals promote a link to ...more

This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a ...more

This guest post is by Jeremy Miller of www.StickyBranding.com. It’s easy to see the successes bloggers like Darren Rowse and Chris Brogan are having with social media and think, “I want that.” Darren’s ProBlogger Facebook page has over 43,000 Likes, and Chris has over 103,000 people following him on Google+. ...more