CategoryAdvertising

One of the more interesting and controversial uses of the BlogAds system of blog advertising has been a campaign by the United Church of Christ. Today they’ve come out with some statistics that reveal the success of this campaign. One of the keys to their success is that they created ...more

John Hawkins has a good interview with BlogAds owner – Henry Copeland over at A Mini-Interview With Henry Copeland From Blogads. Henry is always most insightful and a creative thinker that I respect so when I see him featured in this type of thing I always carefully read it from ...more

Over the past few days I’ve had a number of bloggers email asking for advice on how much to charge for advertising on their blogs. I thought I’d open the question up for some discussion. How much would you charge for advertising on your site? Of course the answer would ...more

Microsoft will begin a beta search advertising program shortly says Bloomberg – no word yet on if they plan to extend this system into other websites as Google have done with Adsense and as Yahoo are expected to do shortly. ‘Microsoft Corp., which runs the No. 3 U.S. Internet search ...more

Shiny Media has landed a great ad deal with vacuum cleaner manufacturer Dyson who will be running an ad campaign at their blogs Shiny Shiny and Tech Digest for a new product. The ads look pretty cool too – based on the 70’s ‘computer/TV’ game ‘Pong’. Just another example of ...more

Weblogs Inc are taking blog advertising in a new direction with their Focus Ads which invite their readers to leave a comment on advertisers (you can see one here). Its an interesting concept that they are promoting as adding to their transparency in advertising. Here’s what they say about it. ...more

pc4media is making some sense writing on Access to Inventory. Ad sales is Most Profitable when More Inventory is Accessible ‘No matter how good your writing is, if you don’t have a full time sales guy selling ad inventory, you aren’t making a living. And therefore, the more writers you ...more

I’m sorry for my absence this past few days, I’ve been speaking at a conference and also trying to keep up with posting on a couple of trade shows in the US that are related to a couple of my blogs. Things should return to normal here in the next ...more

Jim at BlogKits has a good article on why Google Adsense Doesn’t Work for all Bloggers. His argument is sound and his figures are good. He does a case study whereby he comes to the conclusion that a blog with 200 visitors per day with 1000 page views would earn ...more