pc4media is making some sense writing on Access to Inventory. Ad sales is Most Profitable when More Inventory is Accessible
‘No matter how good your writing is, if you don’t have a full time sales guy selling ad inventory, you aren’t making a living. And therefore, the more writers you have – the more inventory you have – the easier it is to sell the inventory. The more inventory you have – the more money you make – the more sales people you can hire. And the cycle continues. Pretty simple formula.
So, if you are blogging for profit and you aren’t playing on a team or teams or atleast have a sales team working for you, you won’t be blogging for profit very long.’
I see the sense behind such a statement but don’t completely agree. I’m a one man band, I don’t have anyone selling ads for me (except for me) and I am making a good living from my blogging.
Yes I could do better if I had a full time ad selling person and more people writing with me, however at this point that isn’t possible. I am hoping to expand things a little in the next 12 months but at this point am finding things are working out pretty well. I guess its each to their own and a medium where there is no one way to be successful.