CategoryAdvertising

Duncan over at the Blog Herald has considered the new blog network being proposed by Pajamas Media (which I linked to a couple of days back). Duncan has taken a look over the documentation that Pajamas Media sent out to interested participants in the program and expresses a number of ...more

Jason has a good post critiquing the CPI (Cost Per Influence) advertising that some have been talking about a bit recently. The theory is that some are trying to come up with an advertising system that rates ‘influence’ of blogs and connects this to the advertising rates that they are ...more

Roger L. Simon has just posted anOpen Letter to All Bloggers announcing that he and a couple of others are going to start a corporate advertising service which will sell ads to advertisers ‘en masse’ . There are not too many details but it sounds like an interesting project. He’s ...more

In a big week of changes to contextual advertising Jen posts that Yahoo! are now adding dynamic image ads to their contextual advertising line (original source of information). Things are certainly hotting up in terms of competition between Yahoo and Google in advertising – hopefully publishers will be the winners).

Search Engine Journal has a good post on how to work out how much to charge for text ads on your blog. It comes at a perfect time for me as I’ve had a number of emails recently from webmasters asking how much I charge for links. The article suggests ...more

Yesterday Google announced it was going into CPM advertising and expanding opportunities for advertisers to use banner ads – today one of the big banner ad providers, Fastclick, add to their website that they are getting into Text Ads. Found via Thread Watch

Head over to BlogKits and fill in the survey there if you’re interested in helping them research what blogger think about ads on their blogs. The survey is easy to use and quick (took me 5 minutes) and will help to create a blog ad system that is useful and ...more

It looks like Adbrite (an ad network) and Feedster (an RSS Search Engine) have decided to team up to provide ads to bloggers. They’ll be offering three options for running ads on your blog: Ads directly on your blog Ads in your RSS Feed Podcast Advertising (not available yet). It ...more

Duncan has a great post on DIY Blog Advertising which is well worth the read for anyone who is contemplating finding advertisers for the blogs. In it Duncan cuts through some of the terminology and gives some valuable tips (some of which I’d known a few months ago). I particularly ...more