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Pajamas Media – New Blog Advertising Network

Posted By Darren Rowse 29th of April 2005 Advertising 0 Comments

Roger L. Simon has just posted anOpen Letter to All Bloggers announcing that he and a couple of others are going to start a corporate advertising service which will sell ads to advertisers ‘en masse’ . There are not too many details but it sounds like an interesting project. He’s doing the project with Charles Johnson (of LGF) and Marc Danziger (of Winds of Change). If the email for more information is anything to go by the new projects come under the name of Pajamas Media. He writes:

‘Charles Johnson, Marc Danziger and I have been sneaking around over the last few months, trying to turn blogs into a business. We have enlisted some others with names familiar to you with the intention of working in two areas – aggregating blogs to increase corporate advertising and creating our own professional news service.

With respect to advertising, we do not wish to go into competition with Henry Copeland’s BlogAds, which we fully support. (Some of us even have them!) We are working on another model that will sell ads en masse, not blog-by-blog. We expect this model to go live within a few weeks.’

It will be interesting to see what they come up with – as these are some guys who have some serious reach within blogging (two of them were in the top 30 I reviewed a few days ago).

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. […] e not avilable but bloggers are being asked to register their interest at the site. (via Problogger)

    Friday, April 29th, 2005 Permalink […]

  2. that sound great!
    another advertising network available for Malaysian. :-D

  3. This is an interesting concept — I even requested more information, and what I received was also compelling. My concern, as a definitely left-of-center blogger (though not purely political), is the rightward lean of the board. I wonder if those of us not on the right should even bother…

  4. Why not, Jeff? I myself are way left (old terminology to me) on the social issues, favor gay marriage, etc. What’s the big deal? This is an advertising network. Left and right are old-fashioned ideas now anyway.

  5. Thanks for the response, Roger. I have to respectfully disagree, though: left and right are alive and well on the web, and particularly in the blogosphere. From the snippets of conversation I’ve seen here and there, that’s the subject under discussion on left-leaning blogs re: PJMedia: do you really want to be affiliated with Instapundit, Powerline and Little Green Footballs? Sure, it’s an advertising network, and that’s primarily about making money regardless of political affiliation, but folks like Glen Reynolds, Hugh Hewitt and Charles Johnson have made their name on their political affiliations, so it’s hardly an irrelevant question.

  6. jheka says: 05/08/2005 at 8:53 am

    I wouldn’t want to be associated with the likes of Charles Johnson and his blog littlegreenfootballs. I like advertising revenue as much as the next guy, but I’m not going to do business with the operator of a hate site.

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