CategoryAdvertising

The last element of the mix to consider as you look to optimise your Advertising revenue on your blog is the actual amount that the ad will pay. As we’ve discussed earlier in this series, there are many different advertising programs out there for bloggers – but most fall into ...more

Pay per click advertising programs like AdSense, YPN and Chitika do rely heavily upon the positioning and design of their ads when it comes to performance – but another crucial aspect of them is ad relevancy. The principle is simple really – readers come to your blog in search of ...more

Ad Design Another factor to consider with many advertising systems is the design that you’ll go with on your ads. While some ad systems do not let you customize the look and feel of your ads (ie many impression based ad systems like Fastclick) a growing number do allow you ...more

Perhaps one of the most common mistakes that I see bloggers making with the positioning of advertising is with regards to position. In fact this is not a unique thing for blogs or even just online advertising as effective advertising relies upon positioning in all of it’s forms. This is ...more

To round out the Blogging for Beginners section on blogging for an income I want to touch on a few introductory principles for optimising advertising on blogs over the next few posts. There are many different direct income earning methods (as outlined previously) and each will have it’s own ways ...more

Jensense reports that MSN’s contextual Advertising program will be called ContentAds. She also says that the beta launch of the program is likely to be in 2006 (although I wouldn’t expect that it’ll be live for everyone until at least next year).

Search Engine Journal has a good interview with Patrick Gavin from TextLinkAds (aff), a way of selling text links on your site that I’ve been trying out over the past two week. They’ve been undergoing an expansion in marketing and growing their publisher list over the past month or so ...more

I’m thinking of starting my own contextual advertising company. It seems to be the thing to do with YPN getting into it last year, MSN on the way, Amazon rumored to be getting into it and today talk of yet another competitor to AdSense – ‘Turn’. The word is that ...more

It seems that more and more bloggers are being approached via email by companies seeking to buy text link ads on their blogs. For example one of my readers forwarded me this email yesterday (names have been removed): Greetings – I am looking to purchase 5 text link ads on ...more