Search Engine Journal has a good interview with Patrick Gavin from TextLinkAds (aff), a way of selling text links on your site that I’ve been trying out over the past two week. They’ve been undergoing an expansion in marketing and growing their publisher list over the past month or so and Loren asks Patrick what it’s about:
‘The publisher expansion was something we have wanted to do for a long time. Up until the last month we were identifying large networks of websites that would run our ads as this was easier for us to manage a low number of contacts with a high number of sites. There are only so many large quality networks available and we have known this for some time so we have spent the last year building a full ad serving system that could process individual websites in an automated fashion handling everything from ad placement to payment to the publishers. So the reason for the sudden publisher expansion was opening our automated ad serving system to public use.’
The full interview is quite comprehensive and you can read it here.